Bhmh2140 Event Sales And Marketing [Module From Higher Diploma In Event Management] - Hong Kong Community College, The Hong Kong Polytechnic University

    6,135.00 6,135.00 6135.0 USD

    6,135.00

    此組合不存在。



    課程名稱:

    Bhmh2140 Event Sales And Marketing [Module From Higher Diploma In Event Management] - Hong Kong Community College, The Hong Kong Polytechnic University

    院校名稱:

    香港理工大學香港專上學院

    課程編號:

    43Z113711

    範疇:

    服務

    上課模式:

    CONTACT HOURS: 39 HRS; MODE OF DELIVERY: FT

    為期:

    13 WEEKS PER SEMESTER

    學費:

    6,135.00

    入學要求:

    (I) For Hkdse Qualification Holders: 1) Satisfactory Completion Of Secondary 6; And 2) Level 2 In Five Hkdse Subjects, Including English Language And Chinese Language; Or (Ii) For Hkale Qualification Holders: 1) Satisfactory Completion Of Form 6, And 2) Grade E / Level 2 In Hkcee English Language And Chinese Language Plus Grade E In Three Other Hkcee Subjects; And 3) Grade E In One Hkale Subject; Or Grade E In Two Hkale (As-Level) Subjects, Which May Include Use Of English, And Chinese Language And Culture; Or (Iii) The Equivalents Of The Above Requirements.

    課程大綱:

    1) Inter-Relationship Between Event Stakeholders And Customers' Needs (9 Hours) 1.1) Analysis Of Marketing Environment; 1.2) Understanding Stakeholders; 1.3) Understanding Competitors. 2) Marketing Objectives And Targeting (6 Hours) 2.1) Marketing Objectives; 2.2) Determining Target Audiences; 2.3) Consumers And Organisational Buyers In Buying Decision-Making Process. 3) Sales And Marketing Communication Toolkit (9 Hours) 3.1) Event Communication Method And Media Choices; 3.2) Public Relations, E-Marketing Communications; 3.3) Advertising; 3.4) Sales Promotion; 3.5) Personal Selling; 3.6) Direct And Relationship Marketing. 4) Funding And Sponsorship (9 Hours) 4.1) Developing Budget; 4.2) Funding Resources; 4.3) Recruiting Sponsors; 4.4) Sponsorship Programme Structures; 4.5) Sponsorship Rights; 4.6) Corporate Sponsorship. 5) Implementating Marketing Plan And Monitoring Marketing Efforts (6 Hours) 5.1) Budget Allocation; 5.2) Coordination And Follow Up Of Marketing Plans; 5.3) Methods For Measuring And Monitoring Marketing Efforts.

    資歷名冊登記號碼:

    12/000857/4

    資歷架構級別:

    4