Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Hospitality Management (Part-Time)] - School Of Professional And Continuing Education, Hku

    14,600.00 14,600.00 14600.0 USD

    14,600.00

    此組合不存在。



    課程名稱:

    Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Hospitality Management (Part-Time)] - School Of Professional And Continuing Education, Hku

    院校名稱:

    香港大學專業進修學院

    課程編號:

    43Z104305

    範疇:

    服務

    上課模式:

    45 HOURS (PT)

    為期:

    2-2.5 MONTHS

    學費:

    14,600.00

    入學要求:

    Applicants Shall: 1.Hold An Advan. Diploma / Higher Diploma In Hospitality Mgt / Tourism & Hospitality Mgt Awarded Within The Hku System Through Hku Space; Or 2.A.(I)Hold An Advan. Diploma / Associate Degree / Higher Diploma In Hospitality Mgt Granted By A Recognised Institution; Or (Ii)Hold An Advan. Diploma / Associate Degree / Higher Diploma In Other Related Disciplines Such As Business,Marketing,Mgt,Leisure,& Recreation Studies Granted By A Recognized Institution; & B.Provide Evidence Of Eng Proficiency Such As :(A)Hkcee Eng Lang. At Level 2; Or (B)Hkcee Eng Lang.(Syllabus B)At Grade E(Grade C In The Case Of Eng Lang.(Syllabus A)); Or (C)Hkdse Exam Eng Lang. At Level 2; ; Or (D)An Overall Band Of 6.0 Or Above In The Ielts ; Or (E)A Score Of 500 In The Paper-Based Toefl Or A Score Of 173 In The Computer-Based Toefl & A Score Of 4.5 In Test Of Written Eng. Or 3.Have A Degree Of Other Disciplines. Applicants From(2)&(3)May Be Considered On A Case-By-Case Basis.Applicants From(2Aii)&(3)May Be Required To Take & Pass Additional Modules Based On Individual Merit Before The Start Of The Programme.

    課程大綱:

    1.Introduction To Business Strategy(6 Hours) 2.Developing A Strategy For A Tourism & Hospitality Business(6 Hours) 3.Strategic Capability & The Basis For A ‘Sustainable Competitive Advantage’(6 Hours) 4.External Environmental Analysis(9 Hours) 5.Strategic Capabilities(6 Hours) 6.Strategic Purposes(6 Hours) 7.Strategic Choices & Options For Business Strategy(6 Hours) Potential Case Studies Used In The Local & Regional Context: Paper Based & Real Business Case Studies On Local, Regional & International Organizations Will Be Used To Illustrate The Above Strategic Approaches.Potential Case Studies That Would Be Used Include: Tourism Businesses: E.G.Np360, Ocean Park, Hk Disneyl& Vs Its Other Theme Parks Around The World, Hospitality Businesses: E.G.Maxim’S Catering Group, Starbucks, Pacific Coffee, & Caffe Habitu.Airline Businesses: E.G.Cathay Pacific, Air Asia, Singapore Airlines & Qantas.Other Strategies Adopted By 3 Or 4 Star Hotels(Marriott Courtyard, Hc Charterhouse)Or Boutique Hotels Such As Luxe Manor Or Service Apartments Such As Shama Or Fraziers.

    資歷名冊登記號碼:

    15/000949/L5

    資歷架構級別:

    5