![Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Tourism Management (Part-Time)] - School Of Professional And Continuing Education, Hku](/web/image/product.product/64524/image_1024/%5B43Z104291%5D%20Business%20Strategy%20And%20Consultancy%20For%20The%20Tourism%2C%20Hospitality%20%26%20Events%20Sectors%20%5BModule%20From%20Bachelor%20Of%20Science%20%28Honours%29%20Tourism%20Management%20%28Part-Time%29%5D%20-%20School%20Of%20Professional%20And%20Continuing%20Education%2C%20Hku?unique=9e67c1c)
Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Tourism Management (Part-Time)] - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Tourism Management (Part-Time)] - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
43Z104291 |
範疇: |
服務 |
上課模式: |
45 HOURS (PT) |
為期: |
2-2.5 MONTHS |
學費: |
14,600.00 |
入學要求: |
Applicants Shall: 1.Hold An Advan. Diploma / Higher Diploma In Tourism & Hospitality Mgt / Tourism & Marketing Mgt / M.I.C.E.& Event Mgt Awarded Within The Hku System Through Hku Space; Or 2.A.(I)Hold An Advan. Diploma / Associate Degree /Higher Diploma In Tourism Mgt Granted By A Recognised Institution; Or (Ii)Hold An Advan. Diploma / Associate Degree /Higher Diploma In Other Related Disciplines Such As Business,Marketing,Mgt,Leisure,& Recreation Studies Granted By A Recognized Institution; & B. Provide Evidence Of Eng Proficiency Such As : (A)Hkcee Eng Lang. At Level 2; Or (B)Hkcee Eng Lang.(Syllabus B)At Grade E(Grade C In The Case Of Eng Lang.(Syllabus A)); Or (C)Hkdse Exam Eng Lang. At Level 2; ; Or (D)An Overall Band Of 6.0 Or Above In The Ielts ; Or (E)A Score Of 500 In The Paper-Based Toefl Or A Score Of 173 In The Computer- Based Toefl & A Score Of 4.5 In Test Of Written Eng. Or 3.Have A Degree Of Other Disciplines. Applicants From(2)&(3)May Be Considered On A Case-By-Case Basis.Applicants From(2Aii)&(3)May Be Required To Take & Pass Additional Modules Based On Individual Merit Before The Start Of The Programme. |
課程大綱: |
1.Introduction To Business Strategy(6 Hours) 2.Developing A Strategy For A Tourism & Hospitality Business(6 Hours) 3.Strategic Capability & The Basis For A ‘Sustainable Competitive Advantage’(6 Hours) 4.External Environmental Analysis(9 Hours) 5.Strategic Capabilities(6 Hours) 6.Strategic Purposes(6 Hours) 7.Strategic Choices & Options For Business Strategy(6 Hours) Potential Case Studies Used In The Local & Regional Context: Paper Based & Real Business Case Studies On Local, Regional & International Organizations Will Be Used To Illustrate The Above Strategic Approaches.Potential Case Studies That Would Be Used Include: Tourism Businesses: E.G.Np360, Ocean Park, Hk Disneyl& Vs Its Other Theme Parks Around The World, Hospitality Businesses: E.G.Maxim’S Catering Group, Starbucks, Pacific Coffee, & Caffe Habitu.Airline Businesses: E.G.Cathay Pacific, Air Asia, Singapore Airlines & Qantas.Other Strategies Adopted By 3 Or 4 Star Hotels(Marriott Courtyard, Hc Charterhouse)Or Boutique Hotels Such As Luxe Manor Or Service Apartments Such As Shama Or Fraziers. |
資歷名冊登記號碼: |
15/000953/L5 |
資歷架構級別: |
5 |