![Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Tourism Management (Full-Time)] - School Of Professional And Continuing Education, Hku](/web/image/product.product/64516/image_1024/%5B43Z104089%5D%20Business%20Strategy%20And%20Consultancy%20For%20The%20Tourism%2C%20Hospitality%20%26%20Events%20Sectors%20%5BModule%20From%20Bachelor%20Of%20Science%20%28Honours%29%20Tourism%20Management%20%28Full-Time%29%5D%20-%20School%20Of%20Professional%20And%20Continuing%20Education%2C%20Hku?unique=9e67c1c)
Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Tourism Management (Full-Time)] - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Strategy And Consultancy For The Tourism, Hospitality & Events Sectors [Module From Bachelor Of Science (Honours) Tourism Management (Full-Time)] - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
43Z104089 |
範疇: |
服務 |
上課模式: |
45 HOURS (FT) |
為期: |
2 - 2.5 MONTHS |
學費: |
14,600.00 |
入學要求: |
Applicants Shall: 1. Hold An Advanced Diploma / Higher Diploma In Tourism And Hospitality Management / Tourism And Marketing Management / M.I.C.E. And Event Management Awarded Within The Hku System Through Hku Space; Or 2. A.(I) Hold An Advanced Diploma / Associate Degree /Higher Diploma In Tourism Management Granted By A Recognised Institution; Or (Ii) Hold An Advanced Diploma / Associate Degree /Higher Diploma In Other Related Disciplines Such As Business, Marketing, Management, Leisure, And Recreation Studies Granted By A Recognized Institution; And B. Provide Evidence Of English Proficiency Such As : (A) Hkcee English Language At Level 2; Or (B) Hkcee English Language (Syllabus B) At Grade E (Grade C In The Case Of English Language(Syllabus A)); Or (C) Hkdse Examination English Language At Level 2; ; Or (D) An Overall Band Of 6.0 Or Above In The Ielts ; Or (E) A Score Of 500 In The Paper-Based Toefl Or A Score Of 173 In The Computer- Based Toefl And A Score Of 4.5 In Test Of Written English. Or 3. Have A Degree Of Other Disciplines. Applicants From (2) And (3) May Be Considered On A Case-By-Case Basis. Applicants From (2Aii) And (3) May Be Required To Take And Pass Additional Modules Based On Individual Merit Before The Start Of The Programme. |
課程大綱: |
1. Introduction To Business Strategy (6 Hours) 2. Developing A Strategy For A Tourism And Hospitality Business(6 Hours) 3. Strategic Capability And The Basis For A ‘Sustainable Competitive Advantage’ (6 Hours) 4. External Environmental Analysis (9 Hours) 5. Strategic Capabilities (6 Hours) 6. Strategic Purposes (6 Hours) 7. Strategic Choices And Options For Business Strategy (6 Hours) Potential Case Studies Used In The Local And Regional Context: Paper Based And Real Business Case Studies On Local, Regional And International Organizations Will Be Used To Illustrate The Above Strategic Approaches. Potential Case Studies That Would Be Used Include: Tourism Businesses: E.G. Np360, Ocean Park, Hk Disneyland Vs Its Other Theme Parks Around The World, Hospitality Businesses: E.G. Maxim’S Catering Group, Starbucks, Pacific Coffee, And Caffe Habitu. Airline Businesses: E.G. Cathay Pacific, Air Asia, Singapore Airlines And Qantas. Other Strategies Adopted By 3 Or 4 Star Hotels (Marriott Courtyard, Hc Charterhouse) Or Boutique Hotels Such As Luxe Manor Or Service Apartments Such As Shama Or Fraziers. |
資歷名冊登記號碼: |
15/000953/L5 |
資歷架構級別: |
5 |