Advertising Around The World For International Business Communication (Module From Ba (Hons) English For International Corporate Communication) - The School Of Continuing And Professional Education, City University Of Hong Kong

    13,800.00 13,800.00 13800.0 USD

    13,800.00

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    課程名稱:

    Advertising Around The World For International Business Communication (Module From Ba (Hons) English For International Corporate Communication) - The School Of Continuing And Professional Education, City University Of Hong Kong

    院校名稱:

    香港城市大學專業進修學院

    課程編號:

    38Z105001

    範疇:

    語言及相關科目

    上課模式:

    36 HOURS, FT & PT

    為期:

    3 MONTHS

    學費:

    13,800.00

    入學要求:

    Year 1 Entry 1. A Total Score Of 15 Or Above In Five Hkdse Subjects#, Including English Language At Level 3 And No Subject At Level 1 (Hkdse Chinese Is Not Required). 2. Applicants Successfully Completed The “Diploma In International Degree Foundation” (N.B. Students Need To Complete The Specialist Modules For Their Chosen Programmes) Offered By Scope. 3. Equivalent Qualifications. Top-Up Entry Associate Degree (Ad) / Higher Diploma (Hd) Graduates From Language Or Language-Related Disciplines, Such As English For Business, Communication, Translation And Bilingual Studies. Graduates Of Ad / Hd From Other Disciplines May Also Be Considered. Applicants Should Have A Minimum Cgpa Of 2.5 And Possess An Overall Ielts Score Of 6.0, Or Equivalent. Graduates Of Local Ad Programmes With B- Or Above In At Least One English Language Course May Be Exempted From The Aforesaid English Requirement. #Applicants Are Allowed To Use A Maximum Of Two Applied Learning (Apl) Subjects For The Application. For The 2012-2017 Hkdse Examinations, “Attained” Is Deemed Equivalent To Hkdse Level 2; And “Attained With Distinction” Is Deemed Equivalent To Hkdse Level 3 Or Above Of Category A Subjects Of The Hkdse Examination. Effective From The 2018 Hkdse Examination,“Attained' Is Deemed Equivalent To Hkdse Level 2, 'Attained With Distinction (I)” Is Deemed Equivalent To Hkdse Level 3, While “Attained With Distinction (Ii)” Is Deemed Equivalent To Hkdse Level 4 Or Above Of Category A Subjects Of The Hkdse Examination.

    課程大綱:

    1) 14 Hours – Issues In International Advertising Environment 2) 6 Hours – Audience Response And Brand Models 3) 6 Hours – Advertising Message And Channel 4) 5 Hours – Advertising Appeals 5) 5 Hours – Celebrities And Brand Personalities

    資歷名冊登記號碼:

    14/002654/L5

    資歷架構級別:

    5