Big Data And Marketing Analytics (Module From Advanced Diploma In Big Data Analytics And Applications) - School Of Professional And Continuing Education, Hku
課程名稱: |
Big Data And Marketing Analytics (Module From Advanced Diploma In Big Data Analytics And Applications) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
34Z104454 |
範疇: |
電腦科學及資訊科技 |
上課模式: |
48 HOURS, PT |
為期: |
12 MONTHS |
學費: |
6,500.00 |
入學要求: |
Applicants Shall A. Have Gained In The Hkdse Exam Level 2 In 5 Subjects, Including English Language; Or B. Have Gained In The Hkale Grade E In 1 Al Or 2As Subjects, & Hkcee Level 2 In English Language |
課程大綱: |
Big Data & Marketing Analytics(48 Hours); 1)Introduction To Marketing Analytics(6 Hours)2)Segmentation(6 Hours)3)Targeting(6 Hours)4)Positioning(6 Hours)5)Customer Relationship Management(Crm)(6 Hours)6)Text Mining(6 Hours)7)Social Network Analysis(3 Hours)8)Sentiment Analysis In Big Data Environment(6 Hours)9)Big Data & The Emerging New Dem& Chain(3 Hours) |
資歷名冊登記號碼: |
17/000309/L4 |
資歷架構級別: |
4 |