Advanced Marketing Analytics (Module From Master Of Science In Marketing) - City University Of Hong Kong
課程名稱: |
Advanced Marketing Analytics (Module From Master Of Science In Marketing) - City University Of Hong Kong |
|---|---|
院校名稱: |
香港城市大學 |
課程編號: |
33Z143155 |
範疇: |
商業及管理 |
上課模式: |
39 HOURS (FT/PT) |
為期: |
13 WEEKS |
學費: |
28,200.00 |
入學要求: |
Applicant Should:(1) Holds A Recognized Bachelor'S Degree, Or Equivalent.(2) Preferably Possess Over 2 Years Of Working Experience In Business Areas.[Note: Final Year Undergraduate Students Who Will Acquire The Requisite Academic Qualification Before The Commencement Of The Programme May Apply For Admission.][Applicants Whose Entrance Qualification Is Obtained From An Institution Where The Medium Of Instruction Is Not English Should Also Meet The Following Minimum English Proficiency Requirement:(I) A Score Of 550 (Paper-Based Test) Or 59 (Revised Paper-Delivered Test) Or 79 (Internet-Based Test) In The Test Of English As A Foreign Language (Toefl); Or(Ii) An Overall Band 6.5 In International English Language Testing System (Ielts); Or(Iii) Score 450 In The New College English Test (Cet6) Of Mainland China Or A Pass In The Old Cet-6 Test; Or Other Equivalent Qualifications] |
課程大綱: |
(1) Applications Of Marketing Database - 15 Hrs(2) Relationship Between Database And Customers - 15 Hrs(3) Work In Teams - 4 Hrs(4) Sense Of Marketing Ethics In Database Design - 5 Hrs |
資歷名冊登記號碼: |
15/002945/L6 |
資歷架構級別: |
6 |