Bus20367 Digital Marketing, Bus20316 Marketing Communications, Bus20312 Consumer Behaviour, Bus20313 Services Marketing (Modules From Associate Of Business Administration In Marketing) - Uow College Hong Kong

    19,200.00 19,200.00 19200.0 USD

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    課程名稱:

    Bus20367 Digital Marketing, Bus20316 Marketing Communications, Bus20312 Consumer Behaviour, Bus20313 Services Marketing (Modules From Associate Of Business Administration In Marketing) - Uow College Hong Kong

    院校名稱:

    香港伍倫貢學院

    課程編號:

    33Z131831

    範疇:

    商業及管理

    上課模式:

    156 hours; FT

    為期:

    13 weeks

    學費:

    19,200.00

    入學要求:

    (A) Hong Kong Diploma Of Secondary Education (Hkdse): (I) Level 2 Or Above In Five Hkdse Subjects Including Chinese Language 1 And English Language 2; (Ii) If A Subject Under “Other Languages” Is Used For Meeting The Requirement In (I), A Minimum Of Grade E Is Required; (Iii) A Maximum Of Two Applied Learning Subjects Graded “Attained” Or Above Can Be Included For Meeting The Requirement In (I). [Remarks: (1) For Applicants Who Have Either Learned Chinese Language For Less Than 6 Years While Receiving Primary And Secondary Education Or Learned Chinese Language For 6 Years Or More In Schools, But Have Been Taught An Adapted And Simpler Chinese Language Curriculum Not Normally Applicable To The Majority Of Students In Local Schools, Alternative Chinese Language Qualifications (Gce Al/As Chinese Grade E Or Gcse/Igcse Chinese Grade C) Or Grade E In Hkdse “Other Languages” Can Replace Chinese Language Level 2. (2) Candidates Applying For Entry Based On Their Hkdse Results Cannot Replace Hkdse English Language Level 2 With Gce/Gcse/Igcse Subjects Or Toefl Or Ielts.] (B) Other Equivalent Qualifications: (I) Completion Of The Uowchk/Cccu Diploma In General Studies Programme Or A One-Year Full-Time Pre-Associate Degree Programme; (Ii) Grade E Or Above In One General Certificate Of Education A-Level (Or A2)/International A-Level Subject. Two Advanced Subsidiary (As) Level Subjects Will Be Considered Equivalent To One Gce A-Level. The Same Subject May Not Be Counted At Both The A Level And As Level; (Iii) A National University Entrance Examination (普通高等學校招生全國統一考試) Score Above The Cut-Off Lines Set For Entry Into Non-Government Universities (本科三批分數綫) And A Minimum English Score Of 100. (Iv) Other Equivalent Qualifications, Including International Baccalaureate Diploma, Are Also Accepted As Satisfying The Entrance Requirements. (C) Mature Applicant Aged 23 Or Above By September 1 Of The Year Of Admission.

    課程大綱:

    (A) Bus20367 Digital Marketing (1) Introducing Digital Marketing (4 Hours) (2) Online Marketplace Analysis (4 Hours) (3) Digital Marketing Strategy (4 Hours) (4) Digital Marketing Research (4 Hours) (5) The Impact Of Digital Media And Technology On Segmentation, Targeting And Positioning Strategies (5 Hours) (6) The Impact Of Digital Media And Technology On The Marketing Mix (6 Hours) (7) Relationship Marketing Using Digital Platforms (4 Hours) (8) Delivering The Online Customer Experience (4 Hours) (9) Marketing Communications Using Digital Media Channels (4 Hours) (B) Bus20316 Marketing Communications (1) Introduction To Integrated Marketing Communications (3 Hours) (2) Buyer Behaviour (3 Hours) (3) Brand Management & The Imc Planning Process (3 Hours) (4) Promotion Of New Product & Advertising Management (3 Hours) (5) Advertising Design: Theoretical Frameworks & Appeals (3 Hours) (6) Advertising Design: Message Strategies & Executional Frameworks (3 Hours) (7) Media Planning And Traditional Media Channels (3 Hours) (8) Sales Promotions (3 Hours) (9) Public Relations, Sponsorship And Event Marketing (3 Hours) (10) Database & Direct Marketing (3 Hours) (11) Digital Marketing And Social Media (3 Hours) (12) Alternative Marketing (3 Hours) (13) Evaluation Of Imc Program And Semester Round-Up (3 Hours) (C) Bus20312 Consumer Behaviour (1) Consumer Behaviour Foundations (3 Hours) (2) Market Segmentation And Strategic Targeting (3 Hours) (3) Consumer Motivation (3 Hours) (4) Consumer Personality (3 Hours) (5) Consumer Perception (3 Hours) (6) Consumer Learning (3 Hours) (7) Consumer Attitude (3 Hours) (8) Family And Social Influence (3 Hours) (9) Cultural And Sub Culture Influences (6 Hours) (10) Cross Cultural And Global Consumer Behaviour (3 Hours) (11) Consumer Decision Models Models (3 Hours) (12) Revision (3 Hours) (D) Bus20313 Services Marketing (1) Services Differences (3 Hours) (2) Consumer Behavior – Services Encounters (6 Hours) (3) Services Process. (6 Hours) (4) Services Environment (6 Hours) (5) People For Service Advantage (3 Hours) (6) Relationship Marketing (3 Hours) (7) Service Quality Improvements (3 Hours) (8) Pricing For Services, Promotion For Services, Distribution For Services (9 Hours)

    資歷名冊登記號碼:

    17/000293/L4

    資歷架構級別:

    4