Aviation Strategic Management [Module From Bachelor Of Aviation (Management)] - The School Of Continuing Education Of The Hong Kong Baptist University

    9,120.00 9,120.00 9120.0 USD

    9,120.00

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    課程名稱:

    Aviation Strategic Management [Module From Bachelor Of Aviation (Management)] - The School Of Continuing Education Of The Hong Kong Baptist University

    院校名稱:

    香港浸會大學持續教育學院

    課程編號:

    33Z129616

    範疇:

    商業及管理

    上課模式:

    39 Hours (FT)

    為期:

    13 weeks

    學費:

    9,120.00

    入學要求:

    (A) A Recognised Associate Degree/Higher Diploma In A Relevant Discipline And (B) English Language Proficiency Which Requires: (1) An Overall Minimum Ielts Score (Or Equivalent As Approved By Unisa) Of 6.0 With A Minimum Score Of 6.0 In The Reading, Writing, Speaking And Listening Sub Scores, Achieved In The Last Two Years; Or (2) Previous Successful Tertiary Study In The Last Two Years Where English Was The Language Of Instruction, And In A Location (Such As Hong Kong) Where English Is An Official Or Common Language In Accordance With Unisa Requirements

    課程大綱:

    1. What Is Strategy? (3 Hours) 2. Strategic Positioning And Market Presence (3 Hours) 3. Competitive Strategy (3 Hours) 4. Global Airline Industry Level Analysis (3 Hours) 5. The External Environment (3 Hours) 6. The Internal Environment (3 Hours) 7. Case Study Example: The Us Domestic Market (3 Hours) 8. Establishing A Strategy (3 Hours) 9. Aviation Strategy Implementation (3 Hours) 10. Group Project Presentation (3 Hours) 11. Final Review (9 Hours)

    資歷名冊登記號碼:

    17/000656/L5

    資歷架構級別:

    5