Aviation Marketing (Module From Bachelor Of Aviation Management) - School Of Professional And Continuing Education, Hku
課程名稱: |
Aviation Marketing (Module From Bachelor Of Aviation Management) - School Of Professional And Continuing Education, Hku |
|---|---|
院校名稱: |
香港大學專業進修學院 |
課程編號: |
33Z127621 |
範疇: |
商業及管理 |
上課模式: |
48 hours, FT |
為期: |
5 months |
學費: |
13,125.00 |
入學要求: |
Applicants Shall: (1) (A) Hold A Higher Diploma In Aviation Studies (Hdas) Awarded Within The Hku System Through Hku Space (Gpa Requirement 2.4 Or Above); Or (B) (I) Hold An Advanced Diploma / Associate Degree / Higher Diploma In Aviation Or Related Discipline Granted By A Recognized Institution; And (Ii) Provide Evidence Of English Proficiency Such As An Overall Band Of 6.0 Or Above In The Ielts If The (B) (I) Qualification Is From An Institution Where The Language Of Teaching And Assessment Is Not English. And (2) Have Successfully Completed The “Aviation Mathematics And Physics” Course At Hku Space, Or An Equivalent Qualification From A Recognized Institution. *Applicants From Relevant Non-Space Higher Diploma/ Associate Degree Graduates Will Be Assessed On An Individual Basis. |
課程大綱: |
(1) Fundamental Concepts And Principles In Marketing (10 Hours) (A) Corporate Strategies And Marketing (B) Marketing Plan Development (2) Marketing Analysis (10 Hours) (A) Lpest Analysis (B) Swot Analysis (C) Porter’S 5 Forces (D) Bcg Growth Matrix (3) Marketing Research (10 Hours) (A) Research Methods (B) Data Collection And Analysis (C) Ethics Consideration (4) Marketing Mix And Segmentation (10 Hours) (A) Identifying Consumers (B) Understanding Consumer Behavior (C) Place And Distribution (D) Pricing And Yield Management (E) Product Development (F) Fleet Selection And Operation (5) Airline And Airport Marketing (8 Hours) (A) Promotion And Communication (B) Social Media Applications (C) Airport Marketing (D) Airlines International Marketing |
資歷名冊登記號碼: |
19/000982/L5 |
資歷架構級別: |
5 |