數碼市場和分析(數碼商業專業管理碩士之單元) - 香港都會大學
課程名稱: |
數碼市場和分析(數碼商業專業管理碩士之單元) - 香港都會大學 |
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院校名稱: |
香港都會大學 |
課程編號: |
33Z125645 |
範疇: |
商業及管理 |
上課模式: |
54 (FT) |
為期: |
12 WEEKS |
學費: |
31,150.00 |
入學要求: |
(A) A Recognized Degree, And (B) Applicants Must Meet The Following English Language Proficiency Requirements If Their Bachelor'S Degrees Or Equivalent Qualification Did Not Adopt English As The Medium Of Instruction: (I) Level 3 From English Language Subject Of The Hong Kong Diploma Of Secondary Education Examination (Dse) (Ii) 100 From English Language Subject Of National College Entrance Examination (Ncee) (Gaokao) (Iii) 525 From Tofel – Paper Based (Iv) 196 From Tofel – Computer Based (V) 70 From Tofel – Internet Based (Vi) 5.5 From Ielts (Vii) 430 From Cet-6 (Vii) A Pass From English Written Test Conducted By Ouhk* * Applicable To Certain Programmes Only. For Details, Please Refer To The Programme Information Online At Ouhk Website. |
課程大綱: |
1. Design Thinking Process (6 Hours) 2. Basic Marketing Concept: 4Ps & Marketing-Mix Model, Marketing Segmentation And Positioning (6 Hours) 3. Search Engine Optimization (6 Hours) 4. Social Media Marketing (6 Hours) 5. Display And Video Advertising (6 Hours) 6. Crm And Service Recovery (6 Hours) 7. Mobile Application Design (6 Hours) 8. Web Analytics (6 Hours) 9. Data Visualization & Interpretation (6 Hours) |
資歷名冊登記號碼: |
21/000849/L6 |
資歷架構級別: |
6 |