Advertising And Public Relations [Module From Bachelor Of Arts With Honours In Marketing (Part-Time)] - School Of Professional And Continuing Education, Hku

    12,300.00 12,300.00 12300.0 USD

    12,300.00

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    課程名稱:

    Advertising And Public Relations [Module From Bachelor Of Arts With Honours In Marketing (Part-Time)] - School Of Professional And Continuing Education, Hku

    院校名稱:

    香港大學專業進修學院

    課程編號:

    33Z12228A

    範疇:

    商業及管理

    上課模式:

    36 HOURS (PT)

    為期:

    4 MONTHS

    學費:

    12,300.00

    入學要求:

    Applicants Shall Hold: 1) A Higher Diploma In Business (Marketing And Management/Sales, Marketing And Advertising/Marketing And Media) Or An Associate Of Business Administration Or Other Equivalent Qualifications Awarded Within The Hku System Through Hku Space With A Gpa Of 2.0 Or Its Equivalent; Or 2) A Related Higher Diploma Or Associate Degree Offered By Hku Space Or A Higher Diploma Or An Associate Degree From Other Tertiary Institutions In The Areas Of Marketing And/ Or Management Which Are Recognised By The University Of Hull. Graduates Of The Hku Space Higher Diploma And Associate Degree Programmes Recognized By The University Of Hull Are Considered To Have Met The English Requirement. In Other Cases, Applicants Should Have Proof Of English Proficiency By Having: I) A Grade E In The Use Of English In Hong Kong Advanced Level Examination (Hkale); Or Ii) Hong Kong Diploma Of Secondary Education (Hkdse) Examination With Minimum Score Of Overall Level 4 In English Language (With A Minimum Of Level 3 In Each Skill); Or Iii) Ielts With Minimum Score Of Overall 6.0 (With A Minimum 5.5 In Each Skill); Or Iv) Pearson Academic Test Of English With Minimum Score Of Overall 54 (With A Minimum 51 In Each Skill); Or V) Recognised Equivalent. Applicants With Other Equivalent Qualifications Will Be Considered On Individual Merit.

    課程大綱:

    1. Advertising Industry (2 Hours) 2. Strategic Advertising (4 Hours) 3. Creative Briefing (2 Hours) 4. Creative Strategy (4 Hours) 5. Media Strategy (2 Hours) 6. Advertising Channels (2 Hours) 7. Advertising Process (2 Hours) 8. Advertising Theory (2 Hours) 9. Pr Industry And Practice (6 Hours) 10. Pr Theory (6 Hours) 11. Advertising And Pr Campaign Planning (4 Hours)

    資歷名冊登記號碼:

    15/002103/L5

    資歷架構級別:

    5