營銷管理 (商業管理理學碩士課程之單元) - 香港浸會大學
課程名稱: |
營銷管理 (商業管理理學碩士課程之單元) - 香港浸會大學 |
|---|---|
院校名稱: |
香港浸會大學 |
課程編號: |
33Z119513 |
範疇: |
商業及管理 |
上課模式: |
36 HOURS (FULL TIME/ PART TIME) |
為期: |
2 WEEKS |
學費: |
20,727.00 |
入學要求: |
A) A Bachelor’S Degree From A Recognized University Or Comparable Institution; Or A Professional Qualification Deemed To Be Equivalent; B) English Proficiency *R2; C) A Satisfactory Performance In The Admissions Interview; And D) Gmat Is Not Required But Highly Encouraged. Remarks: 1) Applicants Should Submit A Personal Statement Of Not More Than 500 Words On Their Motivation To Study The Programme, As Part Of The Application Materials. R2) Since English Is The Medium Of Instruction, Applicants Should Possess A Good Command Of English, Both Written And Spoken. If English Was Not The Medium Of Instruction For The First Degree, Applicants Are Required To Provide Evidence Of English Proficiency, Eg. English Standard With A Minimum Toefl Score Of 79 (Internet-Based) Or Ielts Overall Band Score Of 6.5 Or Qualifications Deemed To Be Equivalent. |
課程大綱: |
1. Marketing And The Marketing Environment (1.5 Hours) 2. Marketing Within The Organisational Context (2 Hours) 3. Marketing In The Information Age (3 Hours) 4. Marketing Planning And Forecasting (2 Hours) 5. Market Segmentation (2 Hours) 6. Consumer And Organisational Buying Behaviour (3 Hours) 7. Product Planning And Development (3 Hours) 8. Product Mix Strategies (3 Hours) 9. Setting The Right Price, Pricing Strategies And Policies (3 Hours) 10. Marketing Channels (3 Hours) 11. The Promotional Programme (1.5 Hours) 12. Management Of Advertising, Sales Promotion, Public Relations And Personal Selling (3 Hours) 13. Interactive Marketing And The Marketplace (3 Hours) 14. Marketing Implementation And Global Marketing (1 Hour) 15. Socially Responsible Marketing (2 Hours) Total 36 Hrs. |
資歷名冊登記號碼: |
12/000193/6 |
資歷架構級別: |
6 |