Advertising And Media (Module From Postgraduate Diploma In Fashion Marketing And Management) - School Of Professional And Continuing Education, Hku
課程名稱: |
Advertising And Media (Module From Postgraduate Diploma In Fashion Marketing And Management) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
33Z116107 |
範疇: |
商業及管理 |
上課模式: |
39 HOURS (PT) |
為期: |
4 MONTHS |
學費: |
5,400.00 |
入學要求: |
Applicants Shall: A. (I) Hold A Bachelor’S Degree Awarded By A Recognized University; Or (Ii) Hold Relevant And Recognized Professional Qualifications And Have Three Years Of Relevant Work Experience. And B. Provide Evidence Of English Proficiency If They Hold A Professional Qualification Or Their Bachelor’S Degree Is From A University Where The Teaching Medium Is Not English, Such As: I. An Overall Band Of 6.0 Or Above With No Subtests Lower Than 5.5 In The Ielts; Or Ii. A Score Of 550 Or Above In The Paper-Based Toefl Or A Score Of 213 Or Above In The Computer-Based Toefl; Or Iii. Hkdse Examination English Language At Level 3 Or Above; Or Iv. Hkale Use Of English At Grade E Or Above; Or V. Equivalent Qualifications. Applicants Not Meeting The Standard Set Of Criteria For Admission Will Be Assessed On Individual Merit. |
課程大綱: |
1. Mass Communication Models And Their Relevance To Contemporary Advertising And Media (3 Hours) 2. Advertising And Media Planning Process (6 Hours) 3. Advertising Strategies (6 Hours) 4. Advertising Research (6 Hours) 5. Media Strategies (6 Hours) 6. Media Research (6 Hours) 7. Trends In The Media Marketplace In Hong Kong And Mainland China (6 Hours) |
資歷名冊登記號碼: |
19/000659/L6 |
資歷架構級別: |
6 |