Business Management (Marketing) (Module From Advanced Diploma In Accounting And Big Data) - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Management (Marketing) (Module From Advanced Diploma In Accounting And Big Data) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
33Z11449A |
範疇: |
商業及管理 |
上課模式: |
36 HOURS (PT) |
為期: |
12 WEEKS |
學費: |
3,800.00 |
入學要求: |
Applicants Shall I) Have Gained In The Hkdse Examination Level 2 Or Above In 5 Subjects Including English Language, Or Equivalent; Or Ii) Have Gained At Least Pass In 1 Al Or 2 As-Level Subjects In Hkale; And 3 Passes In The Hkcee Plus Level 2/ Grade E Or Above In English Language, Or Equivalent; Or Iii) Have A Degree Or Diploma From A Recognized Institution; Or Iv) Be Mature Students Aged 21 Or Above. * With Effect From 2007, Hku Space Recognises Grade E Previously Awarded For English Language (Syllabus B), Grade C In Case Of Syllabus A At Hkcee As An Acceptable Alternative To Level 2 In The Subject At Hkcee. |
課程大綱: |
1. Introduction To Marketing (7 Hours) 2. Consumer Buying Process And Buyer Behaviour (7 Hours) 3. Segmentation, Targeting And Positioning (7 Hours) 4. The Marketing Mix (7 Hours) 5. Contemporary Issues (8 Hours) Total: 36 Hours |
資歷名冊登記號碼: |
19/000525/L4 |
資歷架構級別: |
4 |