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Bhmh2147 Retail And Sales Management [Module From Higher Diploma In Service Management] - Hong Kong Community College, The Hong Kong Polytechnic University
課程名稱: |
Bhmh2147 Retail And Sales Management [Module From Higher Diploma In Service Management] - Hong Kong Community College, The Hong Kong Polytechnic University |
|---|---|
院校名稱: |
香港理工大學香港專上學院 |
課程編號: |
33Z113728 |
範疇: |
商業及管理 |
上課模式: |
CONTACT HOURS: 39 HRS; MODE OF DELIVERY: FT |
為期: |
13 WEEKS PER SEMESTER |
學費: |
6,135.00 |
入學要求: |
(I) For Hkdse Qualification Holders: 1) Satisfactory Completion Of Secondary 6; And 2) Level 2 In Five Hkdse Subjects, Including English Language And Chinese Language; Or (Ii) For Hkale Qualification Holders: 1) Satisfactory Completion Of Form 6, And 2) Grade E / Level 2 In Hkcee English Language And Chinese Language Plus Grade E In Three Other Hkcee Subjects; And 3) Grade E In One Hkale Subject; Or Grade E In Two Hkale (As-Level) Subjects, Which May Include Use Of English, And Chinese Language And Culture; Or (Iii) The Equivalents Of The Above Requirements. |
課程大綱: |
1) Introduction To Retailing (6 Hours) 1.1) Introduction And Perspectives On Retailing 1.2) Retail Strategic Planning And Operations Management 2) The Retailing Environment (6 Hours) 2.1) Retail Customers 2.2) Evaluating The Competition In Retailing 3) Market Selection And Location Analysis (3 Hours) 4) Managing Retail Operations (3 Hours) 4.1) Brief Introduction To Merchandise Buying And Handling 5) Mid-Term Test (3 Hours) 6) Sales Force Management (3 Hours) 6.1) Introduction To Sales Management Ethical And Legal Issues In Sales Management 7) Organising And Developing The Sales Force (3 Hours) 7.1) Sales Force Organization, Planning And Strategy 8) Managing And Directing Sales Force Efforts (6 Hours) 8.1) Sales Force Training And Leadership 8.2) Sales Force Motivation 9) Controlling And Evaluating Sales Force Performance (6 Hours) 9.1) Sales Force Performance & Evaluation 9.2) Overall Review |
資歷名冊登記號碼: |
09/002302/4 |
資歷架構級別: |
4 |