Bhmh2112 Customer Relationship Management [Module From Higher Diploma In Service Management] - Hong Kong Community College, The Hong Kong Polytechnic University

    6,135.00 6,135.00 6135.0 USD

    6,135.00

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    課程名稱:

    Bhmh2112 Customer Relationship Management [Module From Higher Diploma In Service Management] - Hong Kong Community College, The Hong Kong Polytechnic University

    院校名稱:

    香港理工大學香港專上學院

    課程編號:

    33Z11323A

    範疇:

    商業及管理

    上課模式:

    CONTACT HOURS: 39 HRS; MODE OF DELIVERY: FT

    為期:

    13 WEEKS PER SEMESTER

    學費:

    6,135.00

    入學要求:

    (I) For Hkdse Qualification Holders: 1) Satisfactory Completion Of Secondary 6; And 2) Level 2 In Five Hkdse Subjects, Including English Language And Chinese Language; Or (Ii) For Hkale Qualification Holders: 1) Satisfactory Completion Of Form 7, And 2) Grade E / Level 2 In Hkcee English Language And Chinese Language Plus Grade E In Three Other Hkcee Subjects; And 3) Grade E In One Hkale Subject; Or Grade E In Two Hkale (As-Level) Subjects, Which May Include Use Of English, And Chinese Language And Culture; Or (Iii) The Equivalents Of The Above Requirements.

    課程大綱:

    1) Introduction To Crm (3 Hours) 2) Relational Elements Of Crm (3 Hours) 3) Omni-Channel Marketing (3 Hours) 4) Mobile Marketing (3 Hours) 5) Social Media Marketing And Contend Marketing (3 Hours) 6) Managing Customer Data (3 Hours) 7) Data Privacy And Ethics (3 Hours) 8) Mid-Term Test; Reflection And Consultation (3 Hours) 9) Business Disciplines And Crm Outcomes (3 Hours) 10) Strategies For Crm (3 Hours) 11) Loyalty Marketing (3 Hours) 12) Segmentation For Crm (3 Hours) 13) Metrics For Crm (3 Hours)

    資歷名冊登記號碼:

    09/002302/4

    資歷架構級別:

    4