Certificate For Module In Consumer And Netizen Behaviour - The School Of Continuing And Professional Education, City University Of Hong Kong
課程名稱: |
Certificate For Module In Consumer And Netizen Behaviour - The School Of Continuing And Professional Education, City University Of Hong Kong |
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院校名稱: |
香港城市大學專業進修學院 |
課程編號: |
33C142872 |
範疇: |
商業及管理 |
上課模式: |
30 Hours; PT |
為期: |
3 months |
學費: |
7,500.00 |
入學要求: |
Associate Degree Or Higher Diploma Or Above, With At Least 2 Years Of Work Experience. |
課程大綱: |
(1) Consumer Bahaviour (2 Hours) (2) Netizen Behaviour (3 Hours) (3) Digital Native Vs. Digital Immigrant (3 Hours) (4) Consumer Research (2 Hours) (5) Marketing Concept (2 Hours) (6) Strategic Planning (2 Hours) (7) Motivation (2 Hours) (8) Personality, Perception, Learning, Attitude Formation, Communication (4 Hours) (9) Family & Social Class (2 Hours) (10) Culture, Subcultures (2 Hours) (11) Diffusion Of Innovations (2 Hours) (12) Marketing Ethics & Social Responsibility (2 Hours) (13) The Millenniums And Their New Values (2 Hours) |
資歷名冊登記號碼: |
22/000892/L4 |
資歷架構級別: |
4 |