Certificate For Module In Marketing In The Digital Era - The School Of Continuing And Professional Education, City University Of Hong Kong
課程名稱: |
Certificate For Module In Marketing In The Digital Era - The School Of Continuing And Professional Education, City University Of Hong Kong |
|---|---|
院校名稱: |
香港城市大學專業進修學院 |
課程編號: |
33C142813 |
範疇: |
商業及管理 |
上課模式: |
30 Hours; PT |
為期: |
3 months |
學費: |
7,500.00 |
入學要求: |
Associate Degree Or Higher Diploma Or Above, With At Least 2 Years Of Work Experience.[Shortlisted Applicants May Be Invited For An Admission Interview And A Written Test In English At The Discretion Of The Programme Management Team.] |
課程大綱: |
(1) Introduction To Marketing (2 Hours) (2) Understanding The Market And Consumers (2 Hours) (3) The Marketing Environment (3 Hours) (4) Marketing Information Management (3 Hours) (5) Fundamentals Of Consumer Behavior (2 Hours) (6) Market Segmentation, Targeting And Positioning (3 Hours) (7) Product Strategies (3 Hours) (8) Distribution Strategies (3 Hours) (9) Pricing Strategies (3 Hours) (10) Introduction To Integrated Marketing Communications (2 Hours) (11) Introduction To Retailing And Wholesaling (2 Hours) (12) The Global Marketing (2 Hours) |
資歷名冊登記號碼: |
22/000886/L4 |
資歷架構級別: |
4 |