Certificate For Module In Worldwide Multimedia Business Communication - The School Of Continuing And Professional Education, City University Of Hong Kong
課程名稱: |
Certificate For Module In Worldwide Multimedia Business Communication - The School Of Continuing And Professional Education, City University Of Hong Kong |
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院校名稱: |
香港城市大學專業進修學院 |
課程編號: |
33C142791 |
範疇: |
商業及管理 |
上課模式: |
30 Hours; PT |
為期: |
3 months |
學費: |
7,500.00 |
入學要求: |
Associate Degree Or Higher Diploma Or Above, With At Least 2 Years Of Work Experience. |
課程大綱: |
(1) Typical Features Of Marketing English For Advertising In Traditional And Social Media (3 Hours) (2) Typical Features Of Public Relations English For Advertising In Traditional And Social Media (3 Hours) (3) Essentials Of Copywriting In The Digital Era (3 Hours) (4) Storytelling In Online And Television Advertisements (3 Hours) (5) Pitching Ideas With Multimedia Communication Cues (6 Hours) (6) Offering Tactful Responses And Answering Difficult Questions In Business Presentations (3 Hours) (7) Effective Language In Memoranda, Emails, And Letters For Addressing Stakeholders’ Concern (3 Hours) (8) Writing Persuasive Reports, Proposals, And Sales Kits (6 Hours) |
資歷名冊登記號碼: |
22/000884/L4 |
資歷架構級別: |
4 |