-個人品牌建立及創業證書 - 職業訓練局
課程名稱: |
-個人品牌建立及創業證書 - 職業訓練局 |
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院校名稱: |
職業訓練局 |
課程編號: |
33C130904 |
範疇: |
商業及管理 |
上課模式: |
30 hours (PT) |
為期: |
3 Months |
學費: |
9,000.00 |
入學要求: |
The Applicants Should Possess: (1) Relevant Work Experience; Or Currently Employed In Relevant Industry; And (2) Completion Of Secondary 6 Under The New Academic Structure / Form 5 Under The Old Academic Structure, Or Equivalent; Or (3) Completion Of A Qf Level 2 Programme That Is Deemed Acceptable To The Respective Programme Board; Or (4) Relevant Recognition Of Prior Learning (Rpl) Qualification(S) At Qf Level 2 Or Above And A Pass In An Entrance Assessment, Which Can Be Either Oral Or Written; Or (5) Other Relevant Verifiable Prior Learning And/Or Work Experience That Is/Are Deemed Appropriate By Programme Board And A Pass In An Entrance Assessment, Which Can Be Either Oral Or Written. [*Mature Applicants: Applicants Who Are Aged 21 Or Above On 1 September Of The Year Of Application And Do Not Meet The Minimum Entrance Requirements May Apply Through The Mature Applicant Route. Applicants Choosing To Apply Through This Route Must Demonstrate Sufficient Motivation, Knowledge And Potential To Indicate A Higher Probability Of Being Able To Complete The Programme Successfully. Where Appropriate, The Applicant May Be Required To Pass An Entrance Assessment, Which Can Be In An Oral And/Or Written Form.] |
課程大綱: |
(I) 個人品牌及數碼行銷 (13小時) (1) 個人品牌相關原理 (2) 個人品牌的建立 (3) 數碼行銷與個人品牌的營運模式 (Ii) 個人品牌作為初創企業之市場策略及其執行方法 (12小時) (1) 個人品牌作為初創企業所面對的困難及相關解決方案 (2) 如何製訂有效的市場行銷策略及其執行方法 (3) 如何評估行銷成效 (Iii) 個人品牌及初創企業之相關道德問題 (2小時) (1) 個人品牌及初創企業的監管及相關法律責任 (2) 各數碼行銷及社交媒體平台對敏感內容之限制 (3) 個人品牌及初創企業相關的欺詐行為(Iv) 個人品牌及初創企業的團隊合作 (3小時) (1) 初創企業的團隊組成 (2) 初創企業的潛在溝通障礙 (3) 個人品牌及初創企業的團隊溝通 |
資歷名冊登記號碼: |
20/000534/L3 |
資歷架構級別: |
3 |