-影響者行銷證書 - 職業訓練局
課程名稱: |
-影響者行銷證書 - 職業訓練局 |
|---|---|
院校名稱: |
職業訓練局 |
課程編號: |
33C130890 |
範疇: |
商業及管理 |
上課模式: |
30 hours (PT) |
為期: |
3 Months |
學費: |
7,500.00 |
入學要求: |
The Applicants Should Possess: (1) Relevant Work Experience; Or Currently Employed In Relevant Industry; And (2) Completion Of Secondary 6 Under The New Academic Structure / Form 5 Under The Old Academic Structure, Or Equivalent; Or (3) Completion Of A Qf Level 2 Programme That Is Deemed Acceptable To The Respective Programme Board; Or (4) Relevant Recognition Of Prior Learning (Rpl) Qualification(S) At Qf Level 2 Or Above And A Pass In An Entrance Assessment, Which Can Be Either Oral Or Written; Or (5) Other Relevant Verifiable Prior Learning And/Or Work Experience That Is/Are Deemed Appropriate By Programme Board And A Pass In An Entrance Assessment, Which Can Be Either Oral Or Written. [*Mature Applicants: Applicants Who Are Aged 21 Or Above On 1 September Of The Year Of Application And Do Not Meet The Minimum Entrance Requirements May Apply Through The Mature Applicant Route. Applicants Choosing To Apply Through This Route Must Demonstrate Sufficient Motivation, Knowledge And Potential To Indicate A Higher Probability Of Being Able To Complete The Programme Successfully. Where Appropriate, The Applicant May Be Required To Pass An Entrance Assessment, Which Can Be In An Oral And/Or Written Form.] |
課程大綱: |
(I) 影響者行銷概況 (12小時) (1) 影響者行銷相關原理 (2) 影響者行銷的商業機遇 (3) 影響者行銷的相關工種及技術 (Ii) 製訂影響者行銷之市場策略 (13小時) (1) 影響者行銷的市場需求 (2) 品牌與影響者之間的關係 (3) 各數碼行銷及社交媒體平台的營收模式及比較 (4) 製訂影響者行銷之市場策略 (5) 影響者行銷的成效評估 (Iii) 影響者行銷之相關道德問題 (2小時) (1) 影響者行銷的監管及相關法律責任 (2) 各數碼行銷及社交媒體平台對敏感內容之限制 (3) 影響者行銷中的欺詐行為 (Iv) 影響者行銷的團隊合作 (3小時) (1) 了解影響者行銷的團隊組成 (2) 與其他行銷團隊的潛在溝通障礙 (3) 與其他行銷團隊的有效溝通 |
資歷名冊登記號碼: |
20/000533/L3 |
資歷架構級別: |
3 |