Arts And Cultural Marketing (Module From Postgraduate Diploma In Creative Industries Management) - School Of Professional And Continuing Education, Hku
課程名稱: |
Arts And Cultural Marketing (Module From Postgraduate Diploma In Creative Industries Management) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
32Z141400 |
範疇: |
藝術、設計、表演藝術 |
上課模式: |
50 hours; Face-to-Face (Part-time) |
為期: |
8 weeks |
學費: |
8,000.00 |
入學要求: |
Applicants Shall Hold A Bachelor'S Degree Or Equivalent Awarded By A Recognized University; And Have At Least One Year Of Work Experience In Related Fields. |
課程大綱: |
(1) Contemporary Marketing Principles (4 Hours) (2) Marketing Information Systems (4 Hours) (3) Development Of Marketing Strategies And Strategic Marketing Decisions In Relation To Other Organizational Functions (4 Hours) (4) Product Policy And New Product Development (4 Hours) (5) Branding And Communication (4 Hours) (6) Pricing As A Value-Added Marketing Tool (4 Hours) (7) Capacity Planning: Resources Planning And Allocation (4 Hours) (8) Market Segmentation, Publicity, Pr And Negotiation In The Creative Sector (4 Hours) (9) From Arts And Cultural Marketing To Audience: Government, Media, Public And Private Funding Bodies, Potential Sponsors, Etc. (4 Hours) (10) Contracts And Agreements (4 Hours) (11) Current Copyright And Legal Rights (Regulatory Framework) (4 Hours) (12) Management And Delivery Of The Total Marketing Effort And Evaluation Of Marketing Performance (3 Hours) (13) Electronic Marketing, Current Trends And Experience In Cultural And Creative Organizations (3 Hours) |
資歷名冊登記號碼: |
18/000556/L6 |
資歷架構級別: |
6 |