Advertising Principles (Module From The Bachelor Of Commerce (Marketing And Advertising) Programme) - School Of Professional And Continuing Education, Hku

    9,788.00 9,788.00 9788.0 USD

    9,788.00

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    課程名稱:

    Advertising Principles (Module From The Bachelor Of Commerce (Marketing And Advertising) Programme) - School Of Professional And Continuing Education, Hku

    院校名稱:

    香港大學專業進修學院

    課程編號:

    28Z023186

    範疇:

    創意工業

    上課模式:

    Part-time

    為期:

    38 hours

    學費:

    9,788.00

    入學要求:

    Applicants Shall 1. Hold Qualifications Equivalent To The First Year Of The Curtin Bachelor Of Commerce Degree. Examples Are: Higher Diploma In Business (Sales, Marketing & Advertising/ Marketing & Management/ Marketing & Media), Associate Of Business Administration, Advanced Diploma In Marketing Awarded Within The Hku System Through Hku Space Or Other Academic Qualifications Of Equivalent Standard; And 2. Demonstrate English Proficiency By Achieving One Of The Following: I. Hkcee Minimum Of Grade C In English Language (Syllabus B); Or Level 3 In English Language; Or Ii. Hkdse Minimum Of Level 3 In English Language; Or Iii. Toefl Minimum Score Of 90 (Internet Based With 22 In Each Section); Or Iv. International English Language Testing System (Ielts) With Minimum Scores Of Writing & Speaking 6.0; Reading & Listening 6.0; Overall 6.5; Or V. Completion Of An Approved Qualification From Hku Space; Or Vi. Completion Of Two Or More English Units With A Grade Point Average Of 3.0 In Each Unit From A Two Or Three Year Sub-Degree Programme From One Of The Following Community Colleges - ~ Hong Kong Community College, The Hong Kong Polytechnic University ~ School Of Continuing And Professional Studies, The Chinese University Of Hong Kong ~ The Chinese University Of Hong Kong - Tung Wah Group Of Hospitals Community College ~ College Of International Education, Hong Kong Baptist University ~ Community College Of City University

    課程大綱:

    1. An Introduction To Advertising (3 Hours) 2. Ethical Issues In Advertising (3 Hours) 3. Advertising And The Marketing Process (3 Hours) 4. The Consumer Audience (3 Hours) 5. Account Planning And Research (3 Hours) 6. How Advertising Works (3 Hours) 7. Advertising Planning And Strategy (3 Hours) 8. Print Media (3 Hours) 9. Broadcast And Interactive Online Media (3 Hours) 10. The Creative Side Of Advertising (3 Hours) 11. Copywriting, Design And Production (3 Hours) 12. Sales Promotion, Public Relations And The Integrated Campaign (3 Hours) 13. Exam (2 Hours) 'Note: The Course Fee Will Be Collected By The Course Provider In Aud Currency And Shown In Hk$ For Reference Only, Please Refer To The Course Provider For The Actual Amount Of Course Fee In Aud Currency.'

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