Certificate In Financial Services Marketing And Crm - The Hong Kong Institute Of Bankers

    7,150.00 7,150.00 7150.0 USD

    7,150.00

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    課程名稱:

    Certificate In Financial Services Marketing And Crm - The Hong Kong Institute Of Bankers

    院校名稱:

    香港銀行學會

    課程編號:

    23Z043604

    範疇:

    金融服務業

    上課模式:

    30(PT)

    學費:

    7,150.00

    入學要求:

    Open Admission

    課程大綱:

    3 Hours Each Of The Following Topics: (A) Corporate Strategy (B) Role Of Marketing And Marketing Of Financial Services (C) Strategic Marketing Management (D) Understanding The Financial Services (E) Marketing Mix And Other Issues Relating To Service Quality Public Relations, Communications, Etc. (F) Concept Of Crm (G) Role Of Crm In Marketing (H) Customer Retention (I) Crm Objectives (J) Crm Process And Implementation

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