Advertising, Marketing And Public Relations - School Of Professional Education And Executive Development, Polyu
課程名稱: |
Advertising, Marketing And Public Relations - School Of Professional Education And Executive Development, Polyu |
|---|---|
院校名稱: |
香港理工大學專業進修學院 |
課程編號: |
23Z009694 |
範疇: |
金融服務業 |
上課模式: |
PT |
為期: |
48 + 3 hrs exam |
學費: |
3,750.00 |
入學要求: |
Open Entry |
課程大綱: |
-Module One – Marketing Fundamentals Market Force; The Product Or Service; Marketing Budget Allocation, Managing Marketing Projects; Specialized Marketing; Industrial And International Marketing -Module Two – Advertisement Nature Of Advertising; Advertisers/ Advertising Agencies/ Media Owners; Creative Advertising: Layout Design Principal, Copy-Writing Techniques And Types Of Production Process -Module Three – Public Relations (Pr) Nature Of Pr; Types Of Pr Programme; Pr Organizations; Structure Of In-House And External Pr Consultants; Planning Pr Programmes, Media Relations Management, Knowing The Publics Of Pr; Media Of Pr; Ancillary Services |
資歷架構級別: |
0 |