Bus10311 Marketing (Module From Associate Of Business Administration In Marketing) - Community College Of City University
課程名稱: |
Bus10311 Marketing (Module From Associate Of Business Administration In Marketing) - Community College Of City University |
|---|---|
院校名稱: |
香港城市大學專上學院 |
課程編號: |
21Z102923 |
範疇: |
商業服務 |
上課模式: |
CONTACT HOURS: 39 MODE OF DELIVERY: FT |
為期: |
13 WEEKS |
學費: |
4,800.00 |
入學要求: |
A) Level 2 Or Above In Five Hkdse Subjects Including Chinese And English; Or B) Completion Of The Cccu/Uowchk Diploma In General Studies Programme Or A One-Year Full-Time Pre-Associate Degree Programme; Or C) Grade E Or Above In One General Certificate Of Education A-Level (Or A2)/International A-Level Subject. Two Advanced Subsidiary (As) Level Subjects Will Be Considered Equivalent To One Gce A-Level. The Same Subject May Not Be Counted At Both The A Level And As Level; Or D) A National Higher Education Entrance Examination Score Above The Cut-Off Lines Set For Entry Into Non-Government Universities And A Minimum English Score Of 100; Or E) Other Equivalent Qualifications, Including International Baccalaureate Diploma, Are Also Accepted As Satisfying The Entrance Requirements |
課程大綱: |
1. Introduction To Marketing (3 Hours) 2. Marketing Environment (3 Hours) 3. Competitor Analysis (3 Hours) 4. Marketing Research (3 Hours) 5. Buying Behaviour (3 Hours) 6. Market Segmentation, Targeting & Positioning (6 Hours) 7. Product Strategy (3 Hours) 8. Pricing Strategy (3 Hour) 9. Placing Strategy (3 Hours) 10. Promotion Strategy (3 Hours) 11. Service Marketing (3 Hours) 12. Global Marketing (3 Hours) |
資歷名冊登記號碼: |
19/000024/L4 |
資歷架構級別: |
4 |