Business Management (Marketing And Management) (Module From Advanced Diploma In Financial Planning) - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Management (Marketing And Management) (Module From Advanced Diploma In Financial Planning) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z100769 |
範疇: |
商業服務 |
上課模式: |
72 HOURS / PT |
為期: |
12 WEEKS |
學費: |
6,350.00 |
入學要求: |
Applicants Should: (1) Have Gained In The Hkcee Grade E In 3 Subjects And Level 2 In Chinese Language And English Language,* Or (2) Have Gained In The Hkdse Level 2 In 5 Subjects Or (3) (I) Be 21 Years Of Age Or Above And (Ii) Have 3 Years Of Work Experience * With Effect From 2007, Hku Space Recognises Grade E Previously Awarded For Chinese Language And English Language (Syllabus B) (Grade C In The Case Of English Language (Syllabus A)) At Hkcee As An Acceptable Alternative To Level 2 In These Two Subjects At Hkcee. |
課程大綱: |
Marketing : 1.Introduction To Marketing (6 Hours); 2. Consumer Buying Process And Buyer Behaviour (6 Hours); 3. Segmentation, Targeting And Positioning (6 Hours); 4. The Marketing Mix (6 Hour); 5. Contemporary Issues (6 Hours) Management: 1. Introduction To Organizations And Management (7 Hours); 2. Planning (7 Hours); 3. Organizing (7 Hours); 4. Leading (7 Hours); 5. Controlling (7 Hours); 6. Current Issues (7 Hours) Total Hours: 72 Hours |
資歷名冊登記號碼: |
14/003649/L4 |
資歷架構級別: |
4 |