Business Management (Marketing And Management) (Module From Advanced Diploma In Accounting) - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Management (Marketing And Management) (Module From Advanced Diploma In Accounting) - School Of Professional And Continuing Education, Hku |
|---|---|
院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z100483 |
範疇: |
商業服務 |
上課模式: |
72 HOURS (PT) |
為期: |
12 WEEKS |
學費: |
6,350.00 |
入學要求: |
Applicants Shall I) Have Gained In The Hkdse Examination Level 2 Or Above In 5 Subjects Including English Language, Or Equivalent; Or Ii) Have Gained At Least Pass In 1 Al Or 2 As-Level Subjects In Hkale; And 3 Passes In The Hkcee Plus Level 2/ Grade E Or Above In English Language, Or Equivalent; Or Iii) Have A Degree Or Diploma From A Recognized Institution; Or Iv) Be Mature Students Aged 21 Or Above. * With Effect From 2007, Hku Space Recognises Grade E Previously Awarded For English Language (Syllabus B), Grade C In Case Of Syllabus A At Hkcee As An Acceptable Alternative To Level 2 In The Subject At Hkcee. |
課程大綱: |
A) Marketing : 1. Introduction To Marketing (6 Hours); 2. Consumer Buying Process And Buyer Behaviour (6 Hours); 3. Segmentation, Targeting And Positioning (6 Hours); 4. The Marketing Mix (6 Hours); 5. Contemporary Issues (6 Hours) B) Management: 1. Introduction To Organizations And Management (7 Hours); 2. Planning (7 Hours); 3. Organizing (7 Hours); 4. Leading (7 Hours); 5. Controlling (7 Hours); 6. Current Issues (7 Hours) Total Hours: 72 Hours |
資歷名冊登記號碼: |
07/001553/4 |
資歷架構級別: |
4 |