Brand Community And Tribal Marketing (Module From Postgraduate Diploma In Strategic Branding And Digital Reputation Management) - School Of Professional And Continuing Education, Hku
課程名稱: |
Brand Community And Tribal Marketing (Module From Postgraduate Diploma In Strategic Branding And Digital Reputation Management) - School Of Professional And Continuing Education, Hku |
|---|---|
院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z100378 |
範疇: |
商業服務 |
上課模式: |
30 HOURS (PT) |
為期: |
10 WEEKS |
學費: |
4,700.00 |
入學要求: |
Applicants Should Have: (I) A Bachelor’S Degree Awarded By A Recognized Institution; Or (Ii) A Professional Qualification In A Relevant Discipline And Three Years Of Full-Time Work Experience At Senior Managerial Level In Related Industries. If The Degree Or Equivalent Qualification Is From An Institution Where The Language Of Teaching And Assessment Is Not English, Applicants Shall Provide Evidence Of English Proficiency, Such As: (I) An Overall Band Of 6.0 Or Above With No Subtests Lower Than 5.5 In The Ielts; Or (Ii) A Score Of 550 Or Above In The Paper-Based Toefl, Or A Score Of 213 Or Above In The Computer-Based Toefl, Or A Score Of 80 Or Above In The Internet-Based Toefl; Or (Iii) Hkdse Examination English Language At Level 3 Or Above; Or (Iv) Hkale Use Of English At Grade E Or Above; Or (V) Equivalent Qualifications. Applicants Not Meeting The Standard Set Of Criteria For Admission Will Be Assessed On Individual Merit. |
課程大綱: |
1. Brand Communities, Consumer Tribes, And Tribal Marketing (6 Hours) 2. The Brand Community Model For Marketing (3 Hours) 3. Implications Of The Power Of Brand Communities (3 Hours) 4. Advantages Of Tribes (6 Hours) 5. Tribal Marketing (3 Hours) 6. A Tribal Marketing Approach In Social Media (6 Hours) 7. Build Long Term Relationship Between Brand And Its Tribe (3 Hours) |
資歷名冊登記號碼: |
17/000807/L6 |
資歷架構級別: |
6 |