Bhmh2003 Introduction To Marketing [Module From Higher Diploma In Social Work] - Hong Kong Community College, The Hong Kong Polytechnic University

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    課程名稱:

    Bhmh2003 Introduction To Marketing [Module From Higher Diploma In Social Work] - Hong Kong Community College, The Hong Kong Polytechnic University

    院校名稱:

    香港理工大學香港專上學院

    課程編號:

    21Z100165

    範疇:

    商業服務

    上課模式:

    CONTACT HOURS: 39 HRS; MODE OF DELIVERY: FT

    為期:

    13 WEEKS PER SEMESTER

    學費:

    6,135.00

    入學要求:

    1) For Hkdse Qualification Holders: (A) Satisfactory Completion Of Secondary 6; And (B) Level 2 In Five Hkdse Subjects, Including English Language And Chinese Language; And (C) Each Applicant Is Allowed To Use Not More Than Two Applied Learning Subjects In The Application. 2) For Hkale Qualification Holders: (A) Satisfactory Completion Of Secondary 6; And (B) Grade E / Level 2 In Hkcee English Language And Chinese Language Plus Grade E In Three Other Hkcee Subjects; And (C) Grade E In One Hkale Subject; Or Grade E In Two Hkale (As-Level) Subjects, Which May Include Use Of English, And Chinese Language And Culture. 3) For Other Qualification Holders: (A) The Equivalents Of The Above Requirements (E.G. Satisfactory Completion Of Grade 12, Satisfactory Completion Of The Diploma Yi Jin Programme). 4) For Those Who Do Not Possess The Above-Mentioned Qualifications But Have Reached The Age Of 25 Before 1 September In The Admission Year, They May Apply As “Mature” Students. Mature Candidates Are Expected To Demonstrate Proficiency In English As Well As Suitability To Study For The Programme To The Satisfaction Of The Admission Panel. 5) Applicants Should Possess Basic Reading Competence In Chinese And Be Able To Communicate In Cantonese. A Test On Chinese Proficiency May Be Required.

    課程大綱:

    1) Fundamentals Of Marketing (6 Hours) 2) Marketing Environment (3 Hours) 3) Segmentation And Positioning (3 Hours) 4) Consumer Behaviour And Organisational Buying (3 Hours) 5) Marketing Research (3 Hours) 6) Marketing Mix 6.1) Product (4 Hours) 6.2) Price (4 Hours) 6.3) Promotion (4 Hours) 6.4) Place (3 Hours) 7) International Marketing Issues And Applications Of It (3 Hours) 8) Ethical Issues (3 Hours)

    資歷名冊登記號碼:

    16/000228/L4

    資歷架構級別:

    4