Brand Management (Module From Bachelor Of Business Administration (Honours)) - Tung Wah College

    6,351.00 6,351.00 6351.0 USD

    6,351.00

    此組合不存在。



    課程名稱:

    Brand Management (Module From Bachelor Of Business Administration (Honours)) - Tung Wah College

    院校名稱:

    東華學院

    課程編號:

    21Z099701

    範疇:

    商業服務

    上課模式:

    42 (FT)

    為期:

    14 WEEKS

    學費:

    6,351.00

    入學要求:

    Year 1 Entry: Have Obtained Level 3 For Chinese Language And English Language And Level 2 For Mathematics And Liberal Studies Plus One Elective/Applied Learning Subject At Level 2 (“3322+2”) In Hkdse; Or Have Passes In As Use Of English And As Chinese Language And Culture Plus One Al Subject/ Two As Subjects In Hkale And Five Passes In Hkcee Including Chinese Language And English Language; Or Have Passes In As Use Of English And As Chinese Language And Culture Plus One Al Subject/ Two As Subjects In Hkale And Level 2 For Chinese Language And English Language Plus Passes In Three Other Subjects In Hkcee; Or Satisfactory Completion Of A Pre-Associate Degree Programme (With Gpa 2.5 Or Above); Or For Applicants Who Are Holders Of The International Baccalaureate (Ib) Diploma, They Should Have A Minimum Of 28 Points And Fulfill The Following English Language Requirements: (A) Grade 4 Or Better In The Higher Level English Language (B Syllabus); Or (B) Grade 5 Or Better In The Standard Level English Language (B Syllabus); Or (C) Grade 4 Or Better In The Higher Or Standard Level English Language (A1 Or A2 Syllabus); Or (D) Grade 4 Or Better In The Standard Level English - Text And Performance; Or (E) Grade 4 Or Better In The Standard Level English -Literature And Performance (A1 Syllabus); Or Holding Equivalent Qualifications (Such As Meeting The Admission Requirements Of A Degree Programme Offered Outside Hong Kong); Or Mature Students At 25 Years Old Or Above With A Minimum Of 3 Years Relevant Working Experience. Year 3 Entry: Satisfactory Completion (With Gpa 2.5 Or Above) Of An Associate Degree Programme Or Higher Diploma Programme Of The Relevant Subject / Discipline; Or Holding Equivalent Qualifications.

    課程大綱:

    1. Brands And Brand Management 1.1 Brand Elements And Strong Brand (1 Hour) 1.2 Brand Challenges And Opportunities (1 Hour) 1.3 Can Anything Be Branded? (1 Hour) 2. Customer-Based Brand Equity 2.1 Sources Of Brand Equity (1 Hour) 2.2 Brand Image (1 Hour) 2.3 Brand Positioning (2 Hours) 2.4 Brand Mantra (1 Hour) 3. Choosing Brand Elements To Build Brand Equity 3.1 Criteria For Choosing Brand Elements (1 Hour) 3.2 Options And Tactics For Brand Elements (1 Hour) 3.3 Putting Elements Together (1 Hour) 4. Designing Marketing Programs To Build Brand Equity 4.1 Personalizing Marketing And Relationship Marketing (2.5 Hours) 4.2 Product Strategy (2.5 Hours) 4.3 Price Strategy (2.5 Hours) 4.4 Channel Strategy (2.5 Hours) 5. Integrated Marketing Communication To Build Brand Equity 5.1 Advertising (1 Hour) 5.2 Promotion (1 Hour) 5.3 Online Marketing Communications (1 Hour) 5.4 Mobile Marketing (1 Hour) 5.5 Events And Experiences (1 Hour) 5.6 Public Relations (1 Hour) 5.7 Criteria For Imc Programs (1 Hour) 5.8 Using Imc Choice Criteria (1 Hour) 6. Measurement And Management System 6.1 Brand Audit (1 Hour) 6.2 Brand Tracking Studies (1 Hour) 6.3 Brand Equity Management System (1 Hour) 7. Measuring Sources Of Brand Equity And Market Performance 7.1 Qualitative Research Techniques (1 Hour) 7.2 Quantitative Research Techniques (1 Hour) 7.3 Comparative Methods (1 Hour) 8. Brand Architecture Strategies 8.1 Developing Brand Architecture Strategies (1 Hour) 8.2 Brand Portfolio (1 Hour) 8.3 Brand Hierarchies (1 Hour) 8.4 Corporate Branding (1 Hour) 9. Managing Brands Over Time 9.1 Reinforcing Brands (1 Hour) 9.2 Revitalizing Brands (1 Hour) 9.3 Adjustments To The Brand Portfolio (1 Hour)

    資歷名冊登記號碼:

    11/001047/5

    資歷架構級別:

    5