Business Plan Development (Module From Bachelor Of Business Administration (Honours) In Entrepreneurship And Management) - Tung Wah College

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    課程名稱:

    Business Plan Development (Module From Bachelor Of Business Administration (Honours) In Entrepreneurship And Management) - Tung Wah College

    院校名稱:

    東華學院

    課程編號:

    21Z099469

    範疇:

    商業服務

    上課模式:

    42 (FT)

    為期:

    14 WEEKS

    學費:

    6,351.00

    入學要求:

    Year 1 Entry (A) Hong Kong Diploma Of Secondary Education (Hkdse) Level 3 In Chinese Language* And English Language And Level 2 In Mathematics And Liberal Studies, Plus Level 2 In One Elective/Applied Learning Subject; Or (B) Hong Kong Advanced Level Examination (Hkale) Passes In Advanced Supplementary Level (As) Use Of English And As Chinese Language & Culture, Plus A Pass In One Advanced Level (Al) Subject Or Passes In Two As Subjects; And Hong Kong Certificate Of Education Examination (Hkcee) Five Passes Including English Language And Chinese Language; Or (C) Hkale Passes In As Use Of English And As Chinese Language & Culture, Plus A Pass In One Al Subject, Or Passes In Two As Subjects; And Hkcee Level 2 In English Language And Chinese Language, Plus Passes In Three Other Subjects; Or (D) A Minimum Score Of 28 In International Baccalaureate (Ib) Diploma And Fulfil The Following English Language Requirements:  Grade 4 Or Higher In The Higher Level English Language (B Syllabus); Or  Grade 5 Or Higher In The Standard Level English Language (B Syllabus); Or  Grade 4 Or Higher In The Higher Or Standard Level English Language (A1 Or A2 Syllabus); Or  Grade 4 Or Higher In The Standard Level English - Text And Performance; Or  Grade 4 Or Higher In The Standard Level English - Literature And Performance (A1 Syllabus); Or (E) An Equivalent Qualification; Or * Remarks: An “Attained” And An “Attained With Distinction” In Hkdse Applied Learning Chinese Are Accepted In Place Of The Hkdse Chinese Language For The Admission To The Programme For Non-Chinese Speaking Applicants. Year 3 Entry (A) Satisfactory Completion Of An Associate Degree (Ad) Or Higher Diploma (Hd) Programme In Relevant Subjects Or Disciplines With Gpa 2.5 Or Above; Or (B) An Equivalent Qualification.

    課程大綱:

    1. Why Starts A Business Plan 1.1 Who Reads The Business Plan And What Are They Looking For (1 Hour) 1.2 Types Of Businesses (1 Hour) 2. Developing And Screening Business Ideas 2.1 Three Most Common Sources Of New Business Ideas (1 Hour) 2.2 Changing Environmental Trends (1 Hour) 2.3 Technological Advances (1 Hour) 2.4 Gaps In Marketplace (1 Hour) 3. Feasibility Study Of A Business Plan 3.1 Product/Service Feasibility (2 Hours) 3.2 Industry/Target Market Feasibility Analysis (1 Hour) 3.3 Organizational Feasibility Analysis (2 Hours) 3.4 Financial Feasibility Analysis (2 Hours) 4. Prepare A Business Plan: Introductory Material, Executive Summary, And Description Of Business 4.1 Company Description And Company History (1 Hour) 4.2 Mission Statement (1 Hour) 4.3 Legal Status And Ownership (1 Hour) 4.4 Primary Consideration In Naming A Business (1 Hour) 5. Prepare A Business Plan: Industry Analysis 5.1 Industry Size, Growth Rate (1 Hour) 5.2 Industry Characteristics And Sales Projections (1 Hour) 6. Prepare A Business Plan: Market Analysis And Market Plan 6.1 Market Size And Trends (1 Hour) 6.2 Market Segmentation And Target Market Selection (1 Hour) 6.3 Buyer Behaviour (2 Hours) 6.4 Pricing Strategy (1 Hour) 6.5 Sales Process And Promotion Mix (2 Hours) 7. Prepare A Business Plan: Management Team And Company Structure 7.1 Management Team Ownership And Compensation (1 Hour) 7.2 Common Mistakes To Avoid (1 Hour) 7.3 Board Of Advisors (1 Hour) 7.4 Company Structure (1 Hour) 8. Prepare A Business Plan: Operation Plan And Product Design And Development Plan 8.1 Operations Model And Procedure (1 Hour) 8.2 Product Development Plan (2 Hours) 8.3 Intellectual Property (1 Hour) 9. Prepare A Business Plan: Financial Projections 9.1 Source And Use Of Funds Statement (2 Hours) 9.2 Pro Forma Financial Statements (2 Hours) 10. Present The Business Plan 10.1 Preparing For And Delivering An Effective Business Plan Presentation (2 Hours) 10.2 Preparing The Content Of An Effective Business Plan Presentation (2 Hours)

    資歷名冊登記號碼:

    16/000336/L5

    資歷架構級別:

    5