Business Communication And Case Analysis (Module From Bachelor Of Business Administration (Honours) In Entrepreneurship And Management) - Tung Wah College
課程名稱: |
Business Communication And Case Analysis (Module From Bachelor Of Business Administration (Honours) In Entrepreneurship And Management) - Tung Wah College |
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院校名稱: |
東華學院 |
課程編號: |
21Z099264 |
範疇: |
商業服務 |
上課模式: |
42 (FT) |
為期: |
14 WEEKS |
學費: |
6,351.00 |
入學要求: |
Year 1 Entry (A) Hong Kong Diploma Of Secondary Education (Hkdse) Level 3 In Chinese Language* And English Language And Level 2 In Mathematics And Liberal Studies, Plus Level 2 In One Elective/Applied Learning Subject; Or (B) Hong Kong Advanced Level Examination (Hkale) Passes In Advanced Supplementary Level (As) Use Of English And As Chinese Language & Culture, Plus A Pass In One Advanced Level (Al) Subject Or Passes In Two As Subjects; And Hong Kong Certificate Of Education Examination (Hkcee) Five Passes Including English Language And Chinese Language; Or (C) Hkale Passes In As Use Of English And As Chinese Language & Culture, Plus A Pass In One Al Subject, Or Passes In Two As Subjects; And Hkcee Level 2 In English Language And Chinese Language, Plus Passes In Three Other Subjects; Or (D) A Minimum Score Of 28 In International Baccalaureate (Ib) Diploma And Fulfil The Following English Language Requirements: Grade 4 Or Higher In The Higher Level English Language (B Syllabus); Or Grade 5 Or Higher In The Standard Level English Language (B Syllabus); Or Grade 4 Or Higher In The Higher Or Standard Level English Language (A1 Or A2 Syllabus); Or Grade 4 Or Higher In The Standard Level English - Text And Performance; Or Grade 4 Or Higher In The Standard Level English - Literature And Performance (A1 Syllabus); Or (E) An Equivalent Qualification; Or * Remarks: An “Attained” And An “Attained With Distinction” In Hkdse Applied Learning Chinese Are Accepted In Place Of The Hkdse Chinese Language For The Admission To The Programme For Non-Chinese Speaking Applicants. Year 3 Entry (A) Satisfactory Completion Of An Associate Degree (Ad) Or Higher Diploma (Hd) Programme In Relevant Subjects Or Disciplines With Gpa 2.5 Or Above; Or (B) An Equivalent Qualification. |
課程大綱: |
1. Understanding The Foundations Of Business Communication 1.1 Understanding Why Communication Matters (0.5 Hour) 1.2 Communicating In Today’S Global Business Environment (0.5 Hour) 1.3 Exploring Business Communication Process (0.5 Hour) 1.4 Using Technology To Improve Business Communication (0.5 Hour) 1.5 Case Study Discussion (1 Hour) 2. Mastering Team Skills And Interpersonal Communication 2.1 Communicating Effectively In Teams (0.5 Hour) 2.2 Collaborating On Communication Efforts (0.5 Hour) 2.3 Making Your Meetings More Productive (0.5 Hour) 2.4 Using Meeting Technologies (0.5 Hour) 2.5 Improving Your Nonverbal Communication Skills (0.5 Hour) 2.6 Developing Your Business Etiquette (0.5 Hour) 3. Planning And Writing Business Messages 3.1 Understanding The Three-Step Writing Process (0.5 Hour) 3.2 Analysing The Situation (0.5 Hour) 3.3 Gathering Information (0.5 Hour) 3.4 Selecting The Right Medium (0.5 Hour) 3.5 Organizing Information (0.5 Hour) 3.6 Adapting To Audience: Being Sensitive To Audience Needs (0.5 Hour) 3.7 Adapting To Audience: Controlling Your Style And Tone (0.5 Hour) 3.8 Composing Message: Choosing Powerful Words (0.5 Hour) 3.9 Composing Message: Creating Effective Sentences (0.5 Hour) 3.10 Composing Message: Crafting Unified, Coherent Paragraphs (1 Hour) 3.11 Using Technology To Compose And Shape Messages (0.5 Hour) 3.12 Revising To Improve Readability (0.5 Hour) 3.13 Editing For Clarity And Conciseness (0.5 Hour) 3.14 Proofreading Message (0.5 Hour) 3.15 Distributing Message (0.5 Hour) 4. Crafting Brief Messages 4.1 Electronic Media For Business Communication (0.5 Hour) 4.2 Social Networking And Community Participation Websites (0.5 Hour) 4.3 Email (0.5 Hour) 4.4 Instant Messaging And Text Messaging (0.5 Hour) 4.5 Blogging And Microblogging (0.5 Hour) 4.6 Podcasting (0.5 Hour) 4.7 Writing Positive Messages (1 Hour) 4.8 Writing Negative Messages (1 Hour) 4.9 Writing Persuasive Messages (1 Hour) 5. Preparing Reports And Oral Presentations 5.1 Composing Reports And Proposals (0.5 Hour) 5.2 Writing For Websites And Wikis (0.5 Hour) 5.3 Illustrating Reports With Effective Visuals (0.5 Hour) 5.4 Producing And Integrating Visuals (0.5 Hour) 5.5 Proofreading Reports And Proposals (0.5 Hour) 5.6 Distributing Reports And Proposals (0.5 Hour) 6. Designing And Delivering Oral And Online Presentations 6.1 Planning A Presentation (0.5 Hour) 6.2 Developing A Presentation (0.5 Hour) 6.3 Enhancing Presentation With Effective Slides (0.5 Hour) 6.4 Completing A Presentation (0.5 Hour) 6.5 Delivering A Presentation (1 Hour) 7. Writing Employment Messages And Interviewing For Jobs 7.1 Planning A Resume (0.5 Hour) 7.2 Writing A Resume (1 Hour) 7.3 Completing A Resume (0.5 Hour) 7.4 Understanding Interview Process (0.5 Hour) 7.5 Preparing, Attending, And Following Up For Job Interview (0.5 Hour) 8. The Nature Of Intercultural Communication 8.1 Culture And Cultural Differences (1 Hour) 8.2 The Dos And Donts Of Different Major Cultures (1 Hour) 8.3 Improving Intercultural Communications (1 Hour) 9. Case Analysis 9.1 Identifying Issues (0.5 Hour) 9.2 Recognizing Contexts (0.5 Hour) 9.3 Taking Perspective (0.5 Hour) 9.4 Evaluate Assumptions (0.5 Hour) 9.5 Evaluating Evidence (0.5 Hour) 9.6 Evaluating Implications (0.5 Hour) 10. Intercultural Negotiation Process And Components 10.1 Steps In Negotiation Process (0.5 Hour) 10.2 Site And Team Selection (0.5 Hour) 10.3 Relationship Building (0.5 Hour) 10.4 Opening Talks And Discussions (0.5 Hour) 10.5 Agreement (0.5 Hour) 10.6 Common Negotiation Mistakes (0.5 Hour) 10.7 Intercultural Negotiation Models: Problem-Solving, Competitive, Compromising, Forcing, Legalism (2 Hours) 10.8 Cross-Cultural Negotiation Components: The Players And Situation, Cultural Noise, National Culture, Power And Authority, Perception, Interpreters And Translators, Gender, Environment, Relationship And Substantive Conflicts (2 Hours) |
資歷名冊登記號碼: |
16/000336/L5 |
資歷架構級別: |
5 |