Business Communication And Case Analysis (Module From Bachelor Of Business Administration (Honours)) - Tung Wah College
課程名稱: |
Business Communication And Case Analysis (Module From Bachelor Of Business Administration (Honours)) - Tung Wah College |
|---|---|
院校名稱: |
東華學院 |
課程編號: |
21Z099256 |
範疇: |
商業服務 |
上課模式: |
42 (FT) |
為期: |
14 WEEKS |
學費: |
6,351.00 |
入學要求: |
Year 1 Entry: Have Obtained Level 3 For Chinese Language And English Language And Level 2 For Mathematics And Liberal Studies Plus One Elective/Applied Learning Subject At Level 2 (“3322+2”) In Hkdse; Or Have Passes In As Use Of English And As Chinese Language And Culture Plus One Al Subject/ Two As Subjects In Hkale And Five Passes In Hkcee Including Chinese Language And English Language; Or Have Passes In As Use Of English And As Chinese Language And Culture Plus One Al Subject/ Two As Subjects In Hkale And Level 2 For Chinese Language And English Language Plus Passes In Three Other Subjects In Hkcee; Or Satisfactory Completion Of A Pre-Associate Degree Programme (With Gpa 2.5 Or Above); Or For Applicants Who Are Holders Of The International Baccalaureate (Ib) Diploma, They Should Have A Minimum Of 28 Points And Fulfill The Following English Language Requirements: (A) Grade 4 Or Better In The Higher Level English Language (B Syllabus); Or (B) Grade 5 Or Better In The Standard Level English Language (B Syllabus); Or (C) Grade 4 Or Better In The Higher Or Standard Level English Language (A1 Or A2 Syllabus); Or (D) Grade 4 Or Better In The Standard Level English - Text And Performance; Or (E) Grade 4 Or Better In The Standard Level English -Literature And Performance (A1 Syllabus); Or Holding Equivalent Qualifications (Such As Meeting The Admission Requirements Of A Degree Programme Offered Outside Hong Kong); Or Mature Students At 25 Years Old Or Above With A Minimum Of 3 Years Relevant Working Experience. Year 3 Entry: Satisfactory Completion (With Gpa 2.5 Or Above) Of An Associate Degree Programme Or Higher Diploma Programme Of The Relevant Subject / Discipline; Or Holding Equivalent Qualifications. |
課程大綱: |
1. Understanding The Foundations Of Business Communication 1.1 Understanding Why Communication Matters (0.5 Hour) 1.2 Communicating In Today’S Global Business Environment (0.5 Hour) 1.3 Exploring Business Communication Process (0.5 Hour) 1.4 Using Technology To Improve Business Communication (0.5 Hour) 1.5 Case Study Discussion (1 Hour) 2. Mastering Team Skills And Interpersonal Communication 2.1 Communicating Effectively In Teams (0.5 Hour) 2.2 Collaborating On Communication Efforts (0.5 Hour) 2.3 Making Your Meetings More Productive (0.5 Hour) 2.4 Using Meeting Technologies (0.5 Hour) 2.5 Improving Your Nonverbal Communication Skills (0.5 Hour) 2.6 Developing Your Business Etiquette (0.5 Hour) 3. Planning And Writing Business Messages 3.1 Understanding The Three-Step Writing Process (0.5 Hour) 3.2 Analysing The Situation (0.5 Hour) 3.3 Gathering Information (0.5 Hour) 3.4 Selecting The Right Medium (0.5 Hour) 3.5 Organizing Information (0.5 Hour) 3.6 Adapting To Audience: Being Sensitive To Audience Needs (0.5 Hour) 3.7 Adapting To Audience: Controlling Your Style And Tone (0.5 Hour) 3.8 Composing Message: Choosing Powerful Words (0.5 Hour) 3.9 Composing Message: Creating Effective Sentences (0.5 Hour) 3.10 Composing Message: Crafting Unified, Coherent Paragraphs (1 Hour) 3.11 Using Technology To Compose And Shape Messages (0.5 Hour) 3.12 Revising To Improve Readability (0.5 Hour) 3.13 Editing For Clarity And Conciseness (0.5 Hour) 3.14 Proofreading Message (0.5 Hour) 3.15 Distributing Message (0.5 Hour) 4. Crafting Brief Messages 4.1 Electronic Media For Business Communication (0.5 Hour) 4.2 Social Networking And Community Participation Websites (0.5 Hour) 4.3 Email (0.5 Hour) 4.4 Instant Messaging And Text Messaging (0.5 Hour) 4.5 Blogging And Microblogging (0.5 Hour) 4.6 Podcasting (0.5 Hour) 4.7 Writing Positive Messages (1 Hour) 4.8 Writing Negative Messages (1 Hour) 4.9 Writing Persuasive Messages (1 Hour) 5. Preparing Reports And Oral Presentations 5.1 Composing Reports And Proposals (0.5 Hour) 5.2 Writing For Websites And Wikis (0.5 Hour) 5.3 Illustrating Reports With Effective Visuals (0.5 Hour) 5.4 Producing And Integrating Visuals (0.5 Hour) 5.5 Proofreading Reports And Proposals (0.5 Hour) 5.6 Distributing Reports And Proposals (0.5 Hour) 6. Designing And Delivering Oral And Online Presentations 6.1 Planning A Presentation (0.5 Hour) 6.2 Developing A Presentation (0.5 Hour) 6.3 Enhancing Presentation With Effective Slides (0.5 Hour) 6.4 Completing A Presentation (0.5 Hour) 6.5 Delivering A Presentation (1 Hour) 7. Writing Employment Messages And Interviewing For Jobs 7.1 Planning A Resume (0.5 Hour) 7.2 Writing A Resume (1 Hour) 7.3 Completing A Resume (0.5 Hour) 7.4 Understanding Interview Process (0.5 Hour) 7.5 Preparing, Attending, And Following Up For Job Interview (0.5 Hour) 8. The Nature Of Intercultural Communication 8.1 Culture And Cultural Differences (1 Hour) 8.2 The Dos And Donts Of Different Major Cultures (1 Hour) 8.3 Improving Intercultural Communications (1 Hour) 9. Case Analysis 9.1 Identifying Issues (0.5 Hour) 9.2 Recognizing Contexts (0.5 Hour) 9.3 Taking Perspective (0.5 Hour) 9.4 Evaluate Assumptions (0.5 Hour) 9.5 Evaluating Evidence (0.5 Hour) 9.6 Evaluating Implications (0.5 Hour) 10. Intercultural Negotiation Process And Components 10.1 Steps In Negotiation Process (0.5 Hour) 10.2 Site And Team Selection (0.5 Hour) 10.3 Relationship Building (0.5 Hour) 10.4 Opening Talks And Discussions (0.5 Hour) 10.5 Agreement (0.5 Hour) 10.6 Common Negotiation Mistakes (0.5 Hour) 10.7 Intercultural Negotiation Models: Problem-Solving, Competitive, Compromising, Forcing, Legalism (2 Hours) 10.8 Cross-Cultural Negotiation Components: The Players And Situation, Cultural Noise, National Culture, Power And Authority, Perception, Interpreters And Translators, Gender, Environment, Relationship And Substantive Conflicts (2 Hours) |
資歷名冊登記號碼: |
11/001047/5 |
資歷架構級別: |
5 |