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Bhmh2003 Introduction To Marketing [Module From Associate In Translation And Interpretation] - Hong Kong Community College, The Hong Kong Polytechnic University
課程名稱: |
Bhmh2003 Introduction To Marketing [Module From Associate In Translation And Interpretation] - Hong Kong Community College, The Hong Kong Polytechnic University |
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院校名稱: |
香港理工大學香港專上學院 |
課程編號: |
21Z092677 |
範疇: |
商業服務 |
上課模式: |
CONTACT HOURS: 39 HRS; MODE OF DELIVERY: FT |
為期: |
13 WEEKS PER SEMESTER |
學費: |
6,390.00 |
入學要求: |
1. Level 2 Or Above In Five Hkdse Subjects Including English Language And Chinese Language; Or 2. Satisfactory Completion Of Form 6, Plus Pass In 1 Al Subject Or 2 As-Level Subjects In Hkale And 3 Passes In Hkcee, And Level 2/Grade E Or Above In Chinese And English; Or 3. Satisfactory Completion Of A One-Year Pre-Associate Degree Programme; Or 4. Equivalent Educational Qualification. |
課程大綱: |
1) Fundamentals Of Marketing (6 Hours) 2) Marketing Environment (3 Hours) 3) Segmentation And Positioning (3 Hours) 4) Consumer Behaviour And Organisational Buying (3 Hours) 5) Marketing Research (3 Hours) 6) Marketing Mix 6.1) Product (4 Hours) 6.2) Price (4 Hours) 6.3) Promotion (4 Hours) 6.4) Place (3 Hours) 7) International Marketing Issues And Applications Of It (3 Hours) 8) Ethical Issues (3 Hours) |
資歷名冊登記號碼: |
12/000601/4 |
資歷架構級別: |
4 |