![Business Tourism [Module From The Bachelor Of Arts (With Honours) In International Festival & Event Management (Full-Time)] - School Of Professional And Continuing Education, Hku](/web/image/product.product/62786/image_1024/%5B21Z092154%5D%20Business%20Tourism%20%5BModule%20From%20The%20Bachelor%20Of%20Arts%20%28With%20Honours%29%20In%20International%20Festival%20%26%20Event%20Management%20%28Full-Time%29%5D%20-%20School%20Of%20Professional%20And%20Continuing%20Education%2C%20Hku?unique=9e67c1c)
Business Tourism [Module From The Bachelor Of Arts (With Honours) In International Festival & Event Management (Full-Time)] - School Of Professional And Continuing Education, Hku
課程名稱: |
Business Tourism [Module From The Bachelor Of Arts (With Honours) In International Festival & Event Management (Full-Time)] - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z092154 |
範疇: |
商業服務 |
上課模式: |
36 HOURS (FT) |
為期: |
8 WEEKS |
學費: |
9,800.00 |
入學要求: |
Applicants Shall Have: 1. An Advanced Diploma In Hospitality Management / Tourism Management / Tourism And Marketing Management / M.I.C.E.* And Event Management, Or A Higher Diploma In Tourism And Event Management / Hotel Management / Tourism And Hospitality Management Awarded Within Hku System Through Hku Space; Or 2. An Equivalent Award Granted By A Recognized Institution, Such As Advanced Diploma/ Associate Degree/ Higher Diploma In M.I.C.E.*/ Festival/ Event Management, Tourism, Leisure Or Hospitality Management; Or 3. An Equivalent Award Granted By A Recognized Institution In Other Related Disciplines Such As Business, Management, Marketing, Communication Or Linguistics. These Applicants Will Be Considered On A Case-By-Case Basis; And They May Be Required To Take Additional Module(S) Based On Individual Merit Before The Start Of The Programme. (*): M.I.C.E: Meetings, Incentive Travels, Conventions And Exhibitions |
課程大綱: |
1. Introduction, Concepts And Definitions Of Business Travel And Business Tourism (4 Hours) 2. Individual Business Travel (4 Hours) 3. Conferences And Meetings (4 Hours) 4. Exhibition Industry (4 Hours) 5. Corporate Hospitality (4 Hours) 6. Incentive Travel (4 Hours) 7. The Role Of The Destination In Business Tourism (4 Hours) 8. Impacts Of Business Tourism (4 Hours) 9. Relationships Between Business And Leisure Tourism (4 Hours) |
資歷名冊登記號碼: |
18/000071/L5 |
資歷架構級別: |
5 |