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Advanced Marketing Research [Module From Bachelor Of Arts (Honours) In Marketing And Public Relations] - School Of Professional Education And Executive Development, Polyu
課程名稱: |
Advanced Marketing Research [Module From Bachelor Of Arts (Honours) In Marketing And Public Relations] - School Of Professional Education And Executive Development, Polyu |
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院校名稱: |
香港理工大學專業進修學院 |
課程編號: |
21Z091352 |
範疇: |
商業服務 |
上課模式: |
39 HOURS (FT/PT) |
為期: |
7-13 WEEKS |
學費: |
7,425.00 |
入學要求: |
Applicants Should Possess An Associate Degree Or A Higher Diploma Or Equivalent Qualification. Those Who Do Not Possess The Above-Mentioned Qualifications But Have Reached The Age Of 25 At Commencement Of Study May Also Apply As Mature Applicants. Mature Applicants Should Possess Relevant Working Experience In Supervisory / Managerial Positions And Have Completed Post-Secondary Studies In Related Fields. They Will Also Be Required To Demonstrate Their Ability To Complete The Programme To The Admission Interview Panel And Pass An Admission Test. |
課程大綱: |
1. An Overview And Marketing Research Industry (7 Hours) 2. Exploratory Research Design - Qualitative Research (7 Hours) 3. Overview Measurement And Scaling (7 Hours) 4. Questionnaire Design (8 Hours) 5. Data Collection, Analysis, And Reporting Research Findings (10 Hours) |
資歷名冊登記號碼: |
13/000278/L5 |
資歷架構級別: |
5 |