-Marketing Research [Module From Bachelor Of Arts (Honours) In Marketing And Public Relations] - School Of Professional Education And Executive Development, Polyu

    7,425.00 7,425.00 7425.0 USD

    7,425.00

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    課程名稱:

    -Marketing Research [Module From Bachelor Of Arts (Honours) In Marketing And Public Relations] - School Of Professional Education And Executive Development, Polyu

    院校名稱:

    香港理工大學專業進修學院

    課程編號:

    21Z091336

    範疇:

    商業服務

    上課模式:

    39 HOURS (FT/PT)

    為期:

    7-13 WEEKS

    學費:

    7,425.00

    入學要求:

    Applicants Should Possess An Associate Degree Or A Higher Diploma Or Equivalent Qualification. Those Who Do Not Possess The Above-Mentioned Qualifications But Have Reached The Age Of 25 At Commencement Of Study May Also Apply As Mature Applicants. Mature Applicants Should Possess Relevant Working Experience In Supervisory / Managerial Positions And Have Completed Post-Secondary Studies In Related Fields. They Will Also Be Required To Demonstrate Their Ability To Complete The Programme To The Admission Interview Panel And Pass An Admission Test.

    課程大綱:

    1. Overview Of Marketing Research Process (7 Hours) 2. Research Design Formulation (7 Hours) 3. Sampling, Measurement Techniques And Questionnaire Design (8 Hours) 4. Common Statistical Analysis With Spss Application And Preparing Marketing Research Report (9 Hours) 5. Report Preparation And Analysis Strategy (8 Hours)

    資歷名冊登記號碼:

    13/000278/L5

    資歷架構級別:

    5