China Business Management [Module From Bachelor Of Arts (Honours) In Business (International Business)] - School Of Professional Education And Executive Development, Polyu

    7,875.00 7,875.00 7875.0 USD

    7,875.00

    此組合不存在。



    課程名稱:

    China Business Management [Module From Bachelor Of Arts (Honours) In Business (International Business)] - School Of Professional Education And Executive Development, Polyu

    院校名稱:

    香港理工大學專業進修學院

    課程編號:

    21Z091204

    範疇:

    商業服務

    上課模式:

    39 HOURS (FT/PT)

    為期:

    7-13 WEEKS

    學費:

    7,875.00

    入學要求:

    Applicants Should Possess An Associate Degree Or A Higher Diploma Or Equivalent Qualification. Those Who Do Not Possess The Above-Mentioned Qualifications But Have Reached The Age Of 25 At Commencement Of Study May Also Apply As Mature Applicants. Mature Applicants Should Possess Relevant Working Experience In Supervisory / Managerial Positions And Have Completed Post-Secondary Studies In Related Fields. They Will Also Be Required To Demonstrate Their Ability To Complete The Programme To The Admission Interview Panel And Pass An Admission Test.

    課程大綱:

    1. Overview Of China Business Management: The Rise Of China In The World Economy; The Development Of International Business In China; China Foreign Trade Regime; The Economic And Political Environment In China (7 Hours) 2. The Social And Cultural Environments In China: Cultural Roots, Values And Beliefs In China; Characteristics Of The Chinese Negotiation Style (7 Hours) 3. Entry Strategies In China: Different Possible Entry Strategies In China; Main Considerations For Entry Mode Selection In China (7 Hours) 4. Management Of Guanxi: Formulation And Implementation Of Guanxi-Based Strategies; Evaluation And Control Of Guanxi-Based Strategies (6 Hours) 5. Product Operations Management, Marketing Management, Human Resource Management And Corporate Finance Considerations: Manufacturing Facilities And The Localisation Of Sourcing; The Marketing Mix Strategies In China; Staffing And Retaining Chinese Employees; Chinese Banking Services And Securities Markets (6 Hours) 6. Protection Of Intellectual Property Rights (Ipr) In China: China'S Ipr Regime; Ipr Protection In China; Ethical Issues Considerations (6 Hours)

    資歷名冊登記號碼:

    13/000285/L5

    資歷架構級別:

    5