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China Business Management [Module From Bachelor Of Arts (Honours) In Business (Human Resource Management)] - School Of Professional Education And Executive Development, Polyu
課程名稱: |
China Business Management [Module From Bachelor Of Arts (Honours) In Business (Human Resource Management)] - School Of Professional Education And Executive Development, Polyu |
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院校名稱: |
香港理工大學專業進修學院 |
課程編號: |
21Z091190 |
範疇: |
商業服務 |
上課模式: |
39 HOURS (FT/PT) |
為期: |
7-13 WEEKS |
學費: |
8,070.00 |
入學要求: |
Applicants Should Possess An Associate Degree Or A Higher Diploma Or Equivalent Qualification. Those Who Do Not Possess The Above-Mentioned Qualifications But Have Reached The Age Of 25 At Commencement Of Study May Also Apply As Mature Applicants. Mature Applicants Should Possess Relevant Working Experience In Supervisory / Managerial Positions And Have Completed Post-Secondary Studies In Related Fields. They Will Also Be Required To Demonstrate Their Ability To Complete The Programme To The Admission Interview Panel And Pass An Admission Test. |
課程大綱: |
1. Overview Of China Business Management: The Rise Of China In The World Economy; The Development Of International Business In China; China Foreign Trade Regime; The Economic And Political Environment In China (7 Hours) 2. The Social And Cultural Environments In China: Cultural Roots, Values And Beliefs In China; Characteristics Of The Chinese Negotiation Style (7 Hours) 3. Entry Strategies In China: Different Possible Entry Strategies In China; Main Considerations For Entry Mode Selection In China (7 Hours) 4. Management Of Guanxi: Formulation And Implementation Of Guanxi-Based Strategies; Evaluation And Control Of Guanxi-Based Strategies (6 Hours) 5. Product Operations Management, Marketing Management, Human Resource Management And Corporate Finance Considerations: Manufacturing Facilities And The Localisation Of Sourcing; The Marketing Mix Strategies In China; Staffing And Retaining Chinese Employees; Chinese Banking Services And Securities Markets (6 Hours) 6. Protection Of Intellectual Property Rights (Ipr) In China: China'S Ipr Regime; Ipr Protection In China; Ethical Issues Considerations (6 Hours) |
資歷名冊登記號碼: |
13/000286/L5 |
資歷架構級別: |
5 |