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Advertising Campaign Management [A Module From Higher Diploma In Advertising And Marketing Communications (Ba124030)] - Vocational Training Council
課程名稱: |
Advertising Campaign Management [A Module From Higher Diploma In Advertising And Marketing Communications (Ba124030)] - Vocational Training Council |
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院校名稱: |
職業訓練局 |
課程編號: |
21Z089358 |
範疇: |
商業服務 |
上課模式: |
39 HOURS/FT |
為期: |
13 WEEKS |
學費: |
3,500.00 |
入學要求: |
(A) One Hkale A-Level Subject / Two As-Level Subjects At Grade E Or Above And Five Hkcee Subjects At Grade E / Level 2 Or Above, Including English Language And Chinese Language; Or (B) Five Hkdse Subjects At Level 2 Or Above, Including English Language And Chinese Language; Or (C) Foundation Diploma (Level 3); Or (D) Vtc Diploma In Vocational Education; Or Equivalent. Mature Applicants Who Have Reached The Age Of 21 Or Above At The Commencement Of The Cef Course Will Also Be Considered. |
課程大綱: |
The Role Of Advertising Agencies And Other Marketing Communication Organizations (3 Hours) The Role Of Integrated Marketing Communications In Developing Advertising Campaign (3 Hours) Advertising Campaign Development (9 Hours) Roles Of Mc Tools: Advertising And Sales Promotion (9 Hours) Roles Of Mc Tools: Direct Marketing, Pr And Personal Selling (6 Hours) Monitoring, Evaluation And Control (9 Hours) |
資歷名冊登記號碼: |
15/003457/L4 |
資歷架構級別: |
4 |