Brand Management (Module From Advanced Diploma In Marketing) - School Of Professional And Continuing Education, Hku

    3,950.00 3,950.00 3950.0 USD

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    課程名稱:

    Brand Management (Module From Advanced Diploma In Marketing) - School Of Professional And Continuing Education, Hku

    院校名稱:

    香港大學專業進修學院

    課程編號:

    21Z079514

    範疇:

    商業服務

    上課模式:

    36 HOURS, PT

    為期:

    4 MONTHS

    學費:

    3,950.00

    入學要求:

    Applicants Shall: (I) Have Gained In The Hkale Grade E In 2 Subjects; Or (Ii) Have Gained In The Hkale Grade E In 1 Subject, And Have 2 Years Of Relevant Work Experience; Or (Iii) Have Gained In The Hkcee Grade E In 4 Subjects, And Level 2 In English Language, And Have 2 Years Of Relevant Work Experience; Or (Iv) Have Gained In The Hkdse Examination Level 2 In 5 Subjects Including English Language; Or (V) Hold A Certificate In Marketing / Business Or Related Discipline; Or (Vi) Be Aged At Least 21 With 3 Years Of Relevant Work Experience.

    課程大綱:

    1. Overview Of Brands And Branding In Integrated Marketing Strategy (3 Hrs) 2. Identifying And Establishing Brand Positioning And Values (6 Hrs) 3. Planning And Implementing Brand Marketing Programmes (6 Hrs) 4. Measuring And Interpreting Brand Performance (6 Hrs) 5. Introducing And Naming New Products And Brand Extensions (3 Hrs) 6. Managing Brands Over Time (3 Hrs) 7. Managing Brand Over Geographic Boundaries And Market Segments (3 Hrs) 8. Current Issues In Brand Management (6 Hrs)

    資歷名冊登記號碼:

    09/001365/4

    資歷架構級別:

    4