Brand Management (Module From Advanced Diploma In Marketing & Brand Management) - School Of Professional And Continuing Education, Hku
課程名稱: |
Brand Management (Module From Advanced Diploma In Marketing & Brand Management) - School Of Professional And Continuing Education, Hku |
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院校名稱: |
香港大學專業進修學院 |
課程編號: |
21Z079026 |
範疇: |
商業服務 |
上課模式: |
42 HOURS, PT |
為期: |
4 MONTHS |
學費: |
4,000.00 |
入學要求: |
Applicants Shall: (I) Have Gained In The Hkale Grade E In 2 Subjects; Or (Ii) Have Gained In The Hkale Grade E In 1 Subject, And Have 2 Years Of Relevant Work Experience; Or (Iii) Have Gained In The Hkcee Grade E In 4 Subjects, And Level 2 In English Language, And Have 2 Years Of Relevant Work Experience; Or (Iv) Have Gained In The Hkdse Examination Level 2 In 5 Subjects Including English Language; Or (V) Hold A Certificate In Marketing / Business Or Related Discipline; Or (Vi) Be Aged At Least 21 With 3 Years Of Relevant Work Experience. |
課程大綱: |
1. Overview Of Brands And Branding In Integrated Marketing Strategy (6 Hours) 2. Introducing And Naming New Products And Brand Extensions (4 Hours) 3. Managing Brand Over Geographic Boundaries And Market Segments (9 Hours) 4. Branding Challenges And Opportunities (9 Hours) 5. Brand Equity Concept (4 Hours) 6. Strategic Brand Management Process (10 Hours) |
資歷名冊登記號碼: |
09/001369/4 |
資歷架構級別: |
4 |