Business And Relationship Marketing - School Of Professional Education And Executive Development, Polyu
課程名稱: |
Business And Relationship Marketing - School Of Professional Education And Executive Development, Polyu |
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院校名稱: |
香港理工大學專業進修學院 |
課程編號: |
21Z078763 |
範疇: |
商業服務 |
上課模式: |
CONTACT HOURS: 42 HRS; MODE OF DELIVERY: FT/PT |
為期: |
SEMESTERS 1 & 2: 14 WEEKS (1 CLASS/WEEK), SUMMER TERM: 7 WEEKS (2 CLASSES/WEEK) |
學費: |
6,000.00 |
入學要求: |
1. Applicants Should Possess A Higher Diploma Or An Associate Degree In Business Related Disciplines Or Equivalent. 2. Holders Of Higher Diploma Or Associate Degree In Non-Business Disciplines May Also Be Considered.* 3. Applicants Who Do Not Possess The Above-Mentioned Qualifications But Have Reached The Age Of 25 At Commencement Of Study May Also Apply.* Normally, Mature Applicants Should Possess Several Years Of Relevant Working Experience At Supervisory/Managerial Positions And Prior Post-Secondary Studies In Related Fields At Diploma Level Or The Equivalent. Applicants Will Be Required To Provide A Portfolio On Their Organisational Involvement, Leadership And Professional Experience, And Demonstrate Their Ability To Complete The Programme To The Admission Committee At An Interview; And (I) Pass An Admission Test; And (Ii) Have An Appropriate Level Of English Language Competence Demonstrated By At Least Level 2 In Hkcee English Language (Or Grade E In Hkcee English (Syllabus B) For Results Obtained Before 2007) Or Equivalent. *Applicants Without Sufficient Knowledge In Marketing Will Be Required To Complete A Bridging Course As Designated By Speed Before Programme Commencement. |
課程大綱: |
The Environment Of Business Marketing (3 Hrs); Organisational Buying Behaviour (6 Hrs); Managing Relationships In Business Marketing (6 Hrs); Information Technology For Relationship Marketing (6 Hrs); Assessing Market Opportunities (6 Hrs); Development Of Business Marketing Strategies (9 Hrs); Evaluating Business Marketing Performance (6 Hrs) |
資歷名冊登記號碼: |
05/000251/5 |
資歷架構級別: |
5 |