Bus10311 Marketing - Community College Of City University
課程名稱: |
Bus10311 Marketing - Community College Of City University |
|---|---|
院校名稱: |
香港城市大學專上學院 |
課程編號: |
21Z076388 |
範疇: |
商業服務 |
上課模式: |
FT |
為期: |
45 |
學費: |
4,800.00 |
入學要求: |
E In One Hkale Subject; Or E In 2 Hkale As Subjects, Which May Include Use Of English, And Chinese Language And Culture * E In 5 Hkcee Subjects Or ? A Recognized Diploma In Related Studies; A Pre-Ad Qualification Or ? Mature Student Status If They Are Age 23 Or Above |
課程大綱: |
1. Introduction To Marketing (3 Hours) 2. Marketing Environment (3 Hours) 3. Competitor Analysis (3 Hours) 4. Buying Behaviour (3 Hours) 5. Market Segmentation, Targeting & Positioning (6 Hours) 6. Product Strategy (3 Hours) 7. Pricing Strategy (3 Hours) 8. Placing Strategy (3 Hours) 9. Promotion Strategy (3 Hours) 10. Service Marketing (3 Hours) 11. Global Marketing (3 Hours) |
資歷架構級別: |
0 |