'Legal Environment For Business', 'Advanced Marketing Management', 'Principles Of Management' - Three (3) Modules Included In Business Services Related Executive Diplomas - Vocational Training Council
課程名稱: |
'Legal Environment For Business', 'Advanced Marketing Management', 'Principles Of Management' - Three (3) Modules Included In Business Services Related Executive Diplomas - Vocational Training Council |
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院校名稱: |
職業訓練局 |
課程編號: |
21Z075934 |
範疇: |
商業服務 |
上課模式: |
36(PT) |
學費: |
3,600.00 |
入學要求: |
~Holders Of Relevant Diplomas (E.G. Diploma Of Management, Engineering, Business, Secretary, Administration) Or Above; Or ~Aged 25 Or Above With At Least 2 Years Of Management Experience* *Applicants Are Required To Submit Documentary Proof For Working Experience. E.G. Company Letter. |
課程大綱: |
Module1: Legal Environment For Business (12 Hrs) - Legal System (4 Hrs) - Law Of Contract (3 Hrs) - Labour Law (3 Hrs) - Product Sales Law (2 Hrs) Module 2: Advanced Marketing Management (12 Hrs) - Strategic Marketing Planning: The Strategic Planning Process (2 Hrs) - Marketing Environment Peste Analysis (2 Hrs) - Identifying And Selecting Markets: Segmentation, Targeting And Positioning (2 Hrs) - Planning The Marketing Mixes: How Marketing Mixes Of Product, Price, Place And Promotion Can Create Value To Target Customers (2 Hrs) - Managing And Controlling The Marketing Effort (2 Hrs) - Marketing In The Service Industry: Process, People And Physical Evidence. Differences Between Product And Services Marketing (2 Hrs) Module 3: Principles Of Management (12 Hrs) - Management Principles And Role Of Hrm (2 Hrs) - Plan And Implement Strategic Hr Policies (3 Hrs) - Select Hr Strategies That Increase Firms Performance (3 Hrs) - Hrm Process: Specify, Recruit, Select, Motivate, Development, Grievances Handling, Compensation, Employee Relationships (4 Hrs) |
資歷架構級別: |
0 |