Advertising Management - The School Of Continuing And Professional Education, City University Of Hong Kong
課程名稱: |
Advertising Management - The School Of Continuing And Professional Education, City University Of Hong Kong |
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院校名稱: |
香港城市大學專業進修學院 |
課程編號: |
21Z074091 |
範疇: |
商業服務 |
上課模式: |
30(FT) |
為期: |
4 MONTHS |
學費: |
5,700.00 |
入學要求: |
I) Holders Of Associate Degree Of Business Administration (Aba) In Marketing Ii)Holders Of Associate Degree Or Higher Diploma In Any Business Studies* *May Be Required To Take Additional Marketing Moduels. |
課程大綱: |
1)Advertising Management Objectives & Process (2 Hours) 2) Segmentation & Positioning (5 Hours) 3) Brand Equity, Image And Personality (5 Hours) 4) Message Tactics & Group Influence (5 Hours) 5) Media Planning And Tactics (5 Hours) 6) Campaign Evaluation (4 Hours) 7) Ethical And Environmental Issues (4 Hours) |
資歷架構級別: |
0 |