Advertising And Creative Strategies (Module Of Bachelor Of Business (Marketing)) - School Of Continuing And Professional Studies, The Chinese University Of Hong Kong
課程名稱: |
Advertising And Creative Strategies (Module Of Bachelor Of Business (Marketing)) - School Of Continuing And Professional Studies, The Chinese University Of Hong Kong |
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院校名稱: |
香港中文大學專業進修學院 |
課程編號: |
21Z073893 |
範疇: |
商業服務 |
上課模式: |
39(FT) |
為期: |
1 MONTH |
學費: |
8,700.00 |
入學要求: |
Applicants Should Have Completed Either An Associate Degree Or Higher Diploma Program In Related Discipline And Will Need To Demonstrate An Appropriate Standard Of English. |
課程大綱: |
1. Introduction To Marketing Communications - 3 Hours 2. Role Of Integrated Marketing Communications Programme (Imc) In The Marketing Process; Perspectives On Consumer Behaviour - 5 Hours 3. The Communication Process; Source, Message And Channel Factors - 3 Hours 4. Objectives And Budgeting - 3 Hours 5. Creative Strategy: Planning/Development; Creative Strategy: Implementation - 4 Hours 6. Media Planning And Strategy; Broadcast Media - 3 Hours 7. Print Media; Measuring Effectiveness Of Promotions - 3 Hours 8. Support Media - 3 Hours 9. Direct Marketing - 3 Hours 10. Internet And Www Sales Promotion - 3 Hours 11. Public Relations; Personal Selling - 3 Hours 12. Regulations; Social And Ethical Considerations - 3 Hours |
資歷架構級別: |
0 |