課程大綱: |
Marketing Management (3 Hours Each Topic) Total: 36 Hours Marketing: Strategy And Value Creation, Gathering Information And Assesssing Markets, Consumer Behaviour In Business Settings, Innovation And Customer Insight, Segmentation Of Markets, Targeting And Positioning In Markets, Product Strategies And New Product Development, Promoting A Product Or Service And Developing Communication Strategies, Pricing In New Markets, Customer Acquisition And Retention, Communication In Internet Marketing, New Frontiers In Marketing Management - E-Environments, Examination. Management And Organizations In A Global Environment (3 Hours Each Topic) Total: 36 Hours Introduction To Issues In Management And Organizations In A Global Context, The Nature Of Globalization, Organizational Cultures And Management, Social Responsibility And Management Ethics, Decision Making And Planning, Managing Strategically - Tools And Techniques, Organizational Structures And Design, Communication And Information Technology, Diversity And The Global Manager, Foundations Of Behaviour And Hr Issues - Groups And Teams, Motivation And Empowerment, Control And Perfromance, Examination. Competitive Strategy (3 Hours Each Topic) Total 36 Hours Creating Competitive Advantages By Analyzing The External Environment, Assessing The Internal Environment, Intellectual Assets: Moving Beyond Tangible Resources, Business-Leel Strategy: Creating And Sustaining Competitive Advantage, Corporate-Level Strategy: Creating Value Through Diversification, International Strategy, Digital Business Strategies, Strategic Control And Corporate Governance, Creating Effective Organizational Designs, Strategic Leadership, Managing Innovation And Fostering Corporate Entrepreneurship, Managing Innovation And Fostering Corporate Entrepreneuship, Recognizing Opportunities And Creating New Ventures, Examination. |
